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THE INFINITE PERMUTATIONS OF A SINGLE LETTER
GUCCI PRESENTS NEW LADIES’ WATCHES
Gucci means Italian luxury, glamour and fashionable appeal. Creative director Frida Giannini is responsible for all of Gucci's products, which range from fashion through accessories to the jewellery and watches of Gucci Timepieces & Jewelry. She relies on variations of the brand's well-known motifs. In the new Guccissima collection of ladies' watches, she plays with Gucci's capital "G" logo, which appears on the case and dial. The new models all contain quartz movements and are available in two sizes: 27 and 36 mm in diameter. Their colours are understated, with black, brown, silver or mother-of-pearl dials. The stainless steel wrist clip is an eye-catcher.

DIVING WITH ULRICH W. HERZOG
SPORTY ORIS CEO DISCUSSES THE BRAND’S PRESENT AND RECENT PAST IN SPORTY WATER TIMEPIECES
Ulrich W. Herzog has a variety of interests including architecture and sailing voyages. His love of aquatic pursuits is often expressed in Oris' robust stainless steel watch models, which can also include a special kick.

TWO IN HARMONY
CORUM’S NEW TI-BRIDGE AUTOMATIC DUAL WINDER WITH PATENTED WINDING MECHANISM
The Bridges collection from Corum is universally acknowledged as a classic. In the earliest models, this watch's narrow and stalk-shaped movement was positioned under a skilfully decorated golden bridge.

50 YEARS OF SUCCESS
DANISH JEWELLERY BRAND OLE LYNGGAARD COPENHAGEN IS CELEBRATING ITS ANNIVERSARY
The goldsmith and jewellery designer Ole Lynggaard opened his first workshop close to Copenhagen in 1963. His drive for value and perfection and his enormous creativity have enabled the family run company to grow and flourish.

A NEW LIGHTNESS
PICCHIOTTI SHOWS NEW DESIGNS AND PEERLESS ELEGANCE
This year Picchiotti will be exhibiting more collections than ever before at the show, which provides the ideal showcase for its many new pieces.

SEIKO AT BASELWORLD
SEIKO’S PRESIDENT TALKS ABOUT THE LUXURIOUS GRAND SEIKO COLLECTION AND ITS DESERVED SUCCESS
Three years ago here at BASELWORLD Seiko announced the global distribution of its notable luxury line.

BOUCHERON UNVEILS EPURE
THE HISTORIC MAISON RELEASES A CONTEMPORARY AND CLASSIC NEW COLLECTION
Identified by an updated, modern interpretation of the brand's iconic signature gadroons, the Epure line embodies a sense of purity and classic appeal.

FOR LOVERS OF EASY LUXURY
VINTAGE VEHICLE FAN JOCHEN POHL IS PRESENTING A PLAYFUL COLLECTION OF SURPRISES IN THE TYPE COLLECTION
Unconventional, elegant, exclusive, sculptural – all of these adjectives perfectly reflect the voluminous rings for which Idar-Oberstein-based jeweller Jochen Pohl has been renowned for many years. His jewellery range Type is being presented to customers for the first time at BASELWORLD and inspires the addition of a few new adjectives to the list: casual, light, playful, sexy.