World Time. Reconstructed. Tel est le thème de cette campagne qui sera lancée début 2009.

World Time. Reconstructed

In addition to the first C1 advertising campaigns (C1 Chronograph and C1 Tourbillon Gravity), a new background has been created to fit in the universe of the C1 WoldTimer.

This new formula was also born on a Cambridge University blackboard through the mind and hands of the very same professor of mathematical science who developed the first two C1 formulas. This unique algebraic enigma was then integrated into the world map, literally creating the continents, thus enhancing the main feature of the C1 WorldTimer, the display of a dual time zone. Featuring a battery of “what other watch has…” questions, the new ad copy also reflects Concord’s commitment to anchoring its watches in a world of audacity and innovation.

Created by the London communication agency Spirit, Concord’s “World Time. Reconstructed.” campaign will debut worldwide in the first part of 2009 to support the introduction of the new C1 WorldTimer and its extraordinary design to the public.