Frederique Constant, one of Switzerland’s leading watch brands, is honored to be the official sponsor of the Par Coeur Gala 2010. This Gala event, hosted by the founders of the Par Coeur Association, actress Eva Longoria and NBA star Tony Parker, will once again be held this September 20th in Paris at the beautiful Cambon Capucines Pavillon by Potel and Chabot. The Par Coeur Association, a French foundation, seeks to bring attention to fiscally responsible charities that continuously make substantial differences in the lives of countless families and children worldwide.

This year, the gala will benefit “Toutes A L’Ecoles,” a non-profit organization that operates to create schools and educational programs for young girls in developing countries, as well as “Eva’s Heroes,” a non-profit organization dedicated to enriching the lives of those with developmental challenges by creating environments in which they are free to interact, grow, learn, and love.

The annual Par Coeur Gala is meant to be a night of hope and inspiration, attended by prestigious guests and celebrities, with the sole of aim of benefiting Par Coeur Association’s charity partners.

“We are proud to be the official partner for this year’s Par Coeur Gala,” said Frederique Constant CEO Peter Stas. “We are committed to celebrate and support those passionate charitable organizations that go the extra mile to improve the lives of less fortunate people worldwide. Thus, Frederique Constant and the Par Coeur Association form a perfect match.”

Frederique Constant’s company motto is “Live your passion” and it is true passion that made CEO Peter Stas and his wife Aletta Bax evolve from lovers of fine watches into the reputable founders of one of the main success stories within the Swiss watch industry.

“Each year, the gala gains more and more attention and attendees, and we are so honored to have Frederique Constant participate as our official sponsor,” said Eva Longoria. “This year’s Par Coeur Gala will bring together individuals who are dedicated to making a contribution to improving the lives of young girls.”