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On September 29th, Antiquorum Auctioneers will be launching a continuous online auction platform, called DirectBid.

Given that today’s collectors face the pressures of an increasingly demanding schedule and lifestyle, Antiquorum recognized a need for an auction platform that permits its clients to buy watches on their own schedule, while still maintaining the security of buying from a seller that they know and trust. Watch enthusiasts will have the opportunity to participate in continuous online auctions by logging onto www.antiquorum.com at any time, day or night - 365 days a year. The vast majority of the timepieces available on DirectBid will be affordable and the buyer’s fee will be competitively low, appealing to new clients as well as to collectors. Most importantly, buyers will have the peace of mind of knowing that they are not buying from an anonymous seller, but that Antiquorum’s experts have thoroughly examined and described each watch being sold on DirectBid. The user-friendly bidding system instantly alerts clients by email of their successful bids.

“We are pleased to offer our clients DirectBid, a new convenient way to bid on timepieces,” said Evan Zimmermann, President and CEO of Antiquorum Auctioneers. “As the number of online bidders in our traditional live auctions has continued to climb over the past several years, we wanted to offer our clients a new alternative online platform that would present increased flexibility as well as great value for their money.”

Antiquorum is currently accepting consignments for DirectBid. If you wish to consign a watch or require further information, please contact Antiquorum Auctioneers at (212) 750-1103 or email newyork(at)antiquorum.com.