A grand press conference was organized to announce the news at Beijing MOMA Contemporary Broadway Cinema. Meanwhile, TAG Heuer also launched a new advertising campaign starred by Mr. Chen Daoming.

As one of the most leading actors in China, Mr. Chen Daoming represents a successful man with substance, generosity, dignity and prudent-thinking. He became famous in 1985 by playing a main character in the TV drama The Last Emperor, and in 1990 his work at Fortress Besieged made him as one of the top actors in China. Mr. Chen Daoming continuously challenges himself in his acting career and has played various characters from the ordinary civilians to emperors and lords, all of which are well recognized by the audience. He is not only an actor but a thinker who acts with his soul rather than skills. Kangxi Emperor, the role he acted in the drama Empire Kangxi, can best exemplify Mr. Chen — a man who is courageous, dignified and knowledgeable.

“A man’s greatest fortune is the experience he gains from the everyday life. Every successful character I portray is the foundation for my next role. Even in this fast paced industry, I’m able to relax and reflect, and never give up the pursuit of perfection and idealism. I treasure the hard times, because that is what shapes a man’s values. I pursue creativity and passion in my career and I insist to be true to myself.” Mr. Chen said at the press conference.

TAG Heuer is recognized for its pioneering work and innovation in the watchmaking industry. Mr. Chen’s constantly pursuit of perfection and breakthroughs in his career echoes with TAG Heuer’s core value, and that’s reason why Mr. Chen Daoming was chosen as TAG Heuer’s latest brand ambassador. . “Mr. Chen is never satisfied with his achievement and he keeps pushing the boundaries. His accomplishments fit well with TAG Heuer’s 150 years watch making legend and pioneering spirit. We expect to pass on TAG Heuer’s innovative and progressive brand spiritto those who are striving on the journey to success”, said Jean-Christophe Babin, TAG Heuer's President & CEO.

WELCOME TO CHEN DAOMING IN OUR AMBASSADORS' TEAM !