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Baselworld - Daily news 28th March
 
Le 29-03-2011
de Baselworld - MCH Foire Suisse (Bâle) SA

People from more than 100 countries meet in Basel for excellent business
Now in its 39th year, BASELWORLD, the leading show for watches and jewellery, is yet again demonstrating its significance across the world. “BASELWORLD, however, owes its leading international position no less to the visitors of the show. There are around 100,000 of them who make the journey here every year from more than a hundred countries,” says Sylvie Ritter, managing director BASELWORLD


Mother-of-pearl brings a captivating gentle shimmer to watch faces
Many watchmakers are taken with the natural beauty of mother-of-pearl and use the shimmering material to produce precious dials. Since mother-of-pearl scratches very easily, the highest levels of care must be applied when creating the pieces.


Ultra-flat watches incorporate top quality craftsmanship in elegant forms
Ultra-flat watch movements are particularly elegant and enable the production of aesthetically attractive watches. The striving to achieve smaller and smaller dimensions also represents the progress in watchmaking history, which is all about miniaturisation.


The Damiani stand features Ferrari and John Galliano
The Damiani group owns five jewellery brands and boasts 79 flagship stores located at some of the world’s most exclusive addresses.

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