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Al Ahli Football Club has received a huge boost as they prepare for the new 2011-12 season. The prestige luxury brand, Graham Watches, have announced their long-term sponsorship of Al Ahli on the eve of the forthcoming campaign. The world-renowned Anglo-Swiss watchmaker has become the official timekeeper for the Dubai Club.

Founded in London by George Graham, the renowned 18th century clockmaker and inventor, Graham is now a contemporary watch brand dedicated to enthusiasts of mechanical arts. “We have an illustrious history but we are a contemporary brand. Our watches exude a unique confidence. They are certainly not shy or retiring. They have striking features and slightly bigger hands than most and they take their inspiration from the world of sport,” says Eric Loth, Director of Graham Watches.

“The ongoing quest for innovation, the continuous research of excellence and the winning spirit make Graham Watchesand Al Ahli the perfect fit to write new and inspiring stories in the sporting history of the UAE. Graham Watches is proud to support the prestigious Al Ahli FC team throughout the present and future ambitious challenges, strongly believing in the everlasting values of sport and finding the natural and perfect ground in the thrill of competition.”

Ahmed Khalifa Hammad, Al Ahli CEO, commented: “Being associated with a luxury brand such as Graham Watches and the prestige of Al Ahli FC creates a natural partnership for both brands to reach their objectives. Graham Watches’ exposure in the Middle East is ever-increasing, while Al Ahli’s goal of becoming an internationally recognised brand is becoming a reality. “We are proud as a club to partner with Graham Watches. Their sporting associations in F1 and other areas shows their intent to be associated with top class sporting entities and Al Ahli is excited to be one of them. I am looking forward to growing the relationship over the coming years.”