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2011 marks the 80th anniversary of Reverso, one of the most iconic products of Jaeger-LeCoultre, the reference of Swiss fine watchmaking. In celebration, a series of Reverso antique watches, classic and new collections will be demonstrated through an exhibition tour in six cities around China including Shenyang, Dalian, Shenzhen, Hangzhou, Ningbo and Shanghai. The Reverso exhibition tour has made its debut at the end of August and will last till December, during which watch enthusiasts will be able to appreciate the charm of Jaeger-LeCoultre fine watchmaking and experience Reverso’s 80 years of excellence.

80 years ago a legend was born: a watch with a case that could swivel to shelter the dial from impacts while revealing its personalized engraved back. Initially designed in 1931 for polo playing British colonial army officers, the Reverso soon became a watch icon that exercised its seductive appeal well beyond polo fields. Ever since production, Reverso has been making continuous improvement, and despite the diversification in appearances, the watches have managed to maintain the uniqueness in style. At present, Reverso has obviously become a cult in the watch collection of Jaeger-LeCoultre. Eight decades have passed, Reverso has not eclipse, and it instead becomes increasingly popular. In the past 80 years, Jaeger-LeCoultre, inspired by innovation and creativity, has designed more than 50 movements for this legendary collection. Today, a on wrist symbolizes distinguished uniqueness. More specially, marks essence of watchmaking history while indicating perfect integration technology advancement aesthetic design. The imaginative innovative designers only provided people with a watch rotatable case, but eternal passion that helped thrive over eighty years.


Unparallel collection of treasures presented at the “Reverso 80th Anniversary Exhibition Tour in China”

At the exhibition tour, Jaeger-LeCoultre makes an exquisite and perfect integration of its 178 years of remarkable history and the legend of Reverso collection. Through lively and detailed introduction, visitors will gain an in-depth understanding of the legendary stories of Jaeger-LeCoultre, the world reference of fine watchmaking. They may also experience the creative inspirations of the masters, who successfully transfer their innovation spirits into treasures for the wrist by leveraging delicate craftsmanship. A variety of rarely seen antique watches come to China for the exhibition including the original 1931 Reverso men and women watches that are most representative of classical beauty, the 1936 valuable enameling pieces, the fine and simple 2011 new collection - Grande Reverso Ultra Thin, and Reverso Gyrotourbillon 2 that represents a splendid approach to the quest for absolute precision, which will be enchanting to visitors.

Moreover, as a tribute to Chinese long traditional culture, Jaeger-LeCoultre has specially launched a personalized watch for Reverso 80th anniversary exhibition tour in China: the Grande Reverso Ultra Thin with a dragon pattern engraved on the back. The dragon, as a mascot in Chinese traditional culture, represents the aura of the heaven and earth and the essence of all things. This is bearing a good wish to people who wear the watch that the dragon will bring them good luck. The exhibition has a special sale area for visitors who want to reserve their favorite watch onsite.

Lasting for four months and visiting six major cities, Jaeger-LeCoultre “Reverso 80th Anniversary Exhibition Tour in China” will provide good opportunities for watch enthusiasts and consumers to closely and comprehensively appreciate the fine watches, its innovations, the accuracy and the delicate craftsmanship of Jaeger-LeCoultre, the reference of Swiss fine watchmaking.