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On Monday 3rd of October, Corum welcomed more than 40 guests at the Four Seasons Hotel for a dedicated Convention. Continuously reinforcing its worldwide distribution network, the brand aimed to strengthen its brand awareness and to benefit from the tremendous growth potential offered by the Mexican and Latin American market.

To start the Convention, Mr Antonio Calce – Corum CEO – first announced an extended collaboration with Temposatis, the brand’s agent in Latin America and Mexico, testifying the will to consolidate Corum’s presence on the long term in this area. Thanks to the strong partnership with Temposatis, Corum can rely on a trustworthy partner. The announcement was followed by a presentation of the brand’s strategy and the introduction of Corum’s worldwide sponsoring project – its partnership with Energy Team, challenger of the 34th America’s Cup.

For an independent brand like Corum, vision, expertise, dedication and human capital are the key to long-term success. Through the last years, Corum has been moving fast, recapturing legitimacy in the watch industry. With the product development at the center of its strategy, Corum has always launched exceptional pieces affirming the creativity and know-how that let Corum be among the brands of Haute Horlogerie. Corum has improved its structural organisation and reached a new step.

The convention was followed by an intimate dinner at the prestigious St Regis Hotel, where guests could discover some of the brand’s exclusive pieces. Antonio Calce said “I thank all our partners for their continuous support in promoting Corum. I am convinced that there exists a great sensibility, a predisposition to luxury and appreciation of high end horology in Latin America. As the CEO of Corum, I have personally become a shareholder of the brand. This is an important milestone in the implementation of the new distribution strategy in the Latin American market. It was important to me to meet all key players in this area and to share our passion for Corum.”