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February 16, 2012: Jean-Christophe Babin and Russian movie star Julia Snigir, opened new TAG Heuer Flagship boutique on Stoleshnikov lane in the heart of Moscow.

Stoleshnikov - a central street in Moscow, known for its luxury shopping: A prime retail location that most prestigious fashion and luxury names call home in Moscow. And now TAG Heuer's flaship location in Russia.

The buzz about the opening party had started raising on February 14, as a huge 7-meter high booth grew overnight on the much visited lane. And on the evening of February 16th, as over 200 Moscow top media, celebrities, TV and VIPs gathered on site, TAG Heuer President and CEO, Jean-Christophe Babin unveiled TAG Heuer boutique on Stoleshnikov, 14. Famous Russian actress Julia Snigir, also part of TAG Heuer's Time for Rebels campaign, added her glamorous touch to the ribbon cutting. Russia's most thought after Fashion Designer Konstantin Gayday and TV Host Avrora also supported the grand opening.