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The Marc Jenni Arch Ladies Watch Collection

Assume nothing. In one deft twist the modern princess turns her back on tradition and renounces her crown.

Available for the first time in a spectacular ladies collection of four seasonally inspired pieces, the new Marc Jenni Arch fuses graceful elegance with technical sophistication through it’s seamless and flowing silhouette, combined with it’s unique crownless lateral winding system.

In a clear departure from the conventional, the Marc Jenni Arch possesses the exclusive ability to flit between time and date adjustment with the simple press of a button and the rotation of it’s avant-garde turning ring, which discreetly encircles the polished white gold case.

With no obvious clue as how to unlock this beauty’s secrets, and with few prior reference points, the admiring onlooker is bemused as he attempts to interpret what the eyes lay bare before him.

The Marc Jenni Arch ladies collection has it’s secrets too in cleverly making use of subtle colour coding within the bows of the Arch to define function. Perhaps appearing complex to the unwary admirer, it is in fact a beautifully simple solution.

Only the knowing wearer will fully appreciate the aesthetic and cosmetic benefits of her Arch, recalling the pitfalls of manipulating a crown with her expensively manicured nails. But a man would never consider important matters such as these…

Independent and practical, confident and emancipated, Marc Jenni’s new Arch collection for ladies also personifies it’s owner in considerations of finesse, success and refinement.


Original Language: English