• Partager

The Buler “Sea Hunter” collection is a reference to navigators who devote themselves to explore new areas in sea journeys. They not only rely on advanced technology and equipment, but, even more critical, they have to be ingenious and brave in order to overcome the unexpected conditions weather presents while sailing. The Buler designer applied the exploratory concept into the “Sea Hunter” timepieces collection.

With masculine design and multi-function features, the “Sea Hunter” collection offers a feel of modern style. The watch case is made of stainless steel and is fitted with attractive silver / black dials, featuring small second counter, a legible big date display and retrograde day indicator. The chronograph movement is equipped with a center second, 1/10 second & 10 hours and 30 minutes counters. There are 16 models matched with different case colors, bracelet or rubber strap to fit different personality and taste.

Case: Stainless Steel
Crystal: Sapphire Crystal
Crown: Screw-lock
Bezel: Unidirectional Rotating Bezel
Dial: Silver / Black
Bracelet/Strap: Stainless steel with push button lock diver buckle / Black rubber strap with butterfly buckle
Functions: Hours, minutes, seconds & date (Model 045 & 046). Hours, minutes, small seconds, big date & retrograde day (Model 047 & 048)
Chronograph functions: Center second counter, 1/10 second & 10 hours counter, 30 minutes counter (Model 047 & 048)
Water-resistance: 100 Meters
Movement: Swiss Made Quartz (Model 045 & 046) / Chronograph (Model 047 & 048)

History
The Buler company was founded, in 1945, by the SSIH group. (Societe Suisse de l’Industrie Horlogere).

The Buler-watch factory, being a child of the second half of the 20th century, was - fortunately - not bound by old traditions. Indeed, it was a young firm which, in regard to technical, structural as well as social issues was no longer applying yesterday’s approaches, but embracing pioneering methods. This was one of Buler’s strong aspects on which the company has built the world-famous reputation of its products.

1954
In 1954 the founders, Charles and Albert Buhler, withdrew from the company and Walter Rufli took over the management of the firm. At that time 15 workers were occupied in a rather small atelier at the Oelestrasse. However, after only a short time under the new management, the premises used no longer responded to the needs for expansion and the new management took a bold step forward in the search for a solution.

1956
In 1956 Buler moved into a new and modern factory situated at the foot of the Jura-mountains at the Solothurnstrasse in the nice village of Lengnau. There, many new opportunities came into reach, which, thanks to an excellent organization, could be completely seized. From this new factory no less than one million Swiss watches would be delivered yearly to 65 countries spread out all over the world.

1957
Further Milestones in the development of the firm were the foundation of an extensive pension fund for the staff and the increase of the share-capital in 1957.

At that time watch-manufacturers produced mechanical watches. Buler watches offered a real alternative to those of its competitors in the same price range, and the company soon became one of the leading mass producers of pin-lever-watches.

1960
Due to growing demand for Buler-watches, the production capacity became insufficient, so that, again, a new important step had to be undertaken, namely, a second enlargement of the Buler-factory, by adding a new big wing turning to the Jura-mountains. This new building, divided in working-halls, offices and a storeroom also contained special technical ateliers and leisure-rooms for the staff and was completed in the summer of 1960 and production begun after the Watchmakers’ holiday.

To celebrate this further development of the Buler factory, a nicely arranged inauguration was held on 29th October 1960 and the doors opened to the population in the area who took an extensive view into all departments of the new factory.

The new construction fell into a period of new technical inventions for the watch-industry and Buler invested into new manufacturing equipment matching the latest developments. By applying entirely new methods of fabrication, Buler was able to keep offering a really up-to-date service.

Indeed, at the avent of quartz watches which replaced the mechanical watches, Buler started to build up their image as a streamlined brand in the middle and upper price range. This was an essential step on which Buler built its present worldwide reputation.

Buler was also a leader in some other aspects. Owing to remarkable social accommodations and thanks to a special choice in skilled labor an excellent working atmosphere was prevailing in the company. The entire staff was working under the motto: “Teamwork above all!” Under the capable management of Mr. Walter Rufli, it became possible to attain a high working standard within an amazingly short period of time. This was the cornerstone that ensured the prosperity and constant growth of this young and dynamic company.

1971
In 1971, Buler launched the CENTURY automatic watch, an original design with hours and minutes, displayed by disks.

1990
Changes in the top management affect, otherwise, smooth business policy of Buler which was finally taken over by a private entrepreneur in 1990.

A new and dynamic management immediately started to re-establish the balance between the well-defined concept, the company had, and the brand’s worldwide reputation, launching some new and very successful models such as the Ocean Conqueror, Sea Legend… etc.

A renewed determination of the new management combined with attractive new Buler collections caught the interest of emerging new markets such as the Far East.

New Millennium
2001
Buler starts sponsoring the Hong Kong Ranger Football Club as both of them share the same passion for sport and achievement.

2003
Buler becomes the official sponsor of an international sport event: Buler Squash Challenge.

Buler designers and technical team, in a quest for perfection, develop several new models with special fascinating elements, such as the Buccaneer collection, which features a Day Date function with a fabulous rectangular shaped case.

2004
The Alpha Performance collection was designed with a mix of sporty and elegant elements and integrates a rubber strap into the design of the timepieces.

2005
In 2005, Buler sponsored one of the cars taking part in the “4η ANABAΣH KYMHΣ” car race competition in Greece.

2006
In 2006, S-Elite collection, with a TV screen-shaped case, was launched in order to promote a modern sport watch with a masculine feel.

2008
Buler launches a new chronograph watch collection design, the Adventurer, featuring IP Black Plating on the Stainless Steel case and bracelet.

2009
A remarkable chronograph watch named Sky Hero is launched to extend “the black is elegant” concept with a distinctive rubber strap and IP Black-Plated Stainless Steel case.

2010
In view of the passion for alpine adventure, Buler develops a reliable sport timepiece, the Mountain Quest.

2012
Buler launches a new watch collection, Sea Hunter, to salute the sea navigators. This collection offers a feel of modern masculine sporty style.

For over 65 years, Buler has kept its vision of striving for achievements and innovations in the making of its timekeeping instruments. Every Buler collection is a combination of imagination and exploration that reflect corporation’s unchanged commitment to making functional, yet special, watches.


Original Language: English