• Partager

Having specialised in iconic premium jewellery for 27 years, luxury goldsmith Les Millionnaires expanded
its impressive portfolio to include watches in 2011. As of 2012, Les Millionnaires under Les Millionnaires
Montres SA and the expert supervision of its CEO, Urs Böhler, has entered the Chinese
market. Time has proven Les Millionnairesʼ rich Swiss heritage, craftsmanship and uncomprimising
quality across the brand.

Living up to its namesake – Les Millionnaires is inherently extraordinary. The progressive designs are
fantastical, fairytale based and strongly influenced by animal and plant motifs, so-often found in the
fables of yesteryear. The creative trio behind the brand, jewellery designer Francine Böhler, the Head
of production jewellery Ernst Baumann, and goldsmith and modeler Kaija Hovinen, have collaborated
on three exquisite collections Fairy Fauna, Poseidon and Lucky Dragon that grace the arms of many
a millionnaire.

Les Millionnairesʼ unique attention to detail and creative spirit is evident in the first collection Fairy
Fauna; the personalised watches with whimsical accents compliment the arm and outfit of its owner.
Premium materials are incorporated into each piece, with sterling silver, 750 yellow, red or white gold,
various watch face types, crocodile, ostrich or calf leather straps to complement the skintone, ethical
diamonds to oneʻs taste, variety of case and strap sizes, and sapphire glass that protects the style
accessory up to 30 metres underwater. Seven different animal motifs and embellishments on the precious metal casing enable the Les Millionnaires customer to show off their personal style:Crocodile
Star, Crocodile Starlet, Ram Bam,Time Turtle, Lucky Seahorse, King Kiss, Karma Chameleon and
Lizard Long.

A fortuitous eighth animal appears in Les Millionnairesʼ Lucky Dragon collection created in honour of
the Chinese Year of the Dragon. According to Chinese culture and mythology both the number eight
and the dragon are auspicious. The housing made of silver, gold or white gold is decorated on both
sides with relief-like dragons, whose heads with their glittering colored gemstone eyes watch over
time. The watch face, made of enamel and is available in a wide range of different colors, also bears a
fully-grown golden dragon who appears to be battling with the hour, minute and second hands. In accordance to Feng Shui, the dragon or timekeeperʼs, shall we say, responsibility is to keep time in harmony with the elements. The metal armband is also unique and new, the first from Les Millionnaires.
The glamorous wristband - developed by Les Millionnaires to recreate snakeskin with its scale-like
appearance - is a refined combination of precision mechanics and the art of jewellery, and is available
in silver, red, yellow or white gold to match the respective casing. Each Les Millionnaires style icon can
be set with diamonds and colored gems in line with the individual customerʼs wishes.

Every watch is created without limitations, neither in materials nor in imagination. Another special edition created by Les Millionnaires is truly a watch of the gods – Poseidon. The Poseidon series has
Bronze, Silver 925,White Gold and Red Gold 750 alternatives. Like its Fairy Fauna and Lucky Dragon
counterparts, Poseidon is designed for the high market but with the adventurer in mind. Boasting
handcrafted casing, mechanical automatic clockwork, compass, anti-glare glass watch and a two year
warranty should the client go off the beated track, the Poseidon is without a minute hand as it is expertly
designed for those who allow themselves the luxury of not measuring time in minutes.

Whether on dry land, or on an exotic underwater adventure Les Millionnairesʼ tailor-made timepieces
are the perfect style accessory. Expanding globally in 2012, Les Millionnaires Montres SA has grand
plans: “We are looking forward to further expansion and are proud to introduce our Swiss watchmakers,
goldsmiths, jewel setters and polishers and own atelier Pfäffikon SZ to the world“, commented
CEO and President of the Board of Directors Urs Böhler.

Across countries, continents and time – a Les Millionnaires watch on an arm says “my time is precious“.
Go online today to www.lesmillionnaires.ch and use Les Millionnairesʼ configurator to create a
timeless icon.


Signature Pieces

Fairy Fauna by Les Millionnaires
Seeing is believing
To be worn at any occasion, the Fairy Fauna collection offers a range of seven ornate motifs. Inspired
by animals and creatures of folklore, the collection captures the fantastic. Intricate, handmade Swiss
craftsmanship at its best, the original watch from Les Millionnaires was designed for the extraordinary
person who stands out in a crowd. Fairy Fauna creations can include diamonds that meet the very
highest requirements for purity and cut upon request.

Lucky Dragon by Les Millionnaires
Fortune captured and encased
Inspired by Eastern philosophy and the Chinese Year of The Dragon, Les Millionnairesʼ 2012 Lucky
Dragon Special Collection exudes power and success. The wearer of the exquisite timepieces have
time on their side as the design is in accordance with Feng Shui. The dragon keeps time in harmony
with the worldʼs elements. Snake-like scale straps and precious gems enhance the beauty and
uniqueness of the special edition watch.

Poseidon – Discover Time
Special edition Les Millionaire
A watch fit for the gods, Les Millionnairesʼ vintage design hearkens back to the age-old explorers of
yesteryear. Handcrafted casing, mechanical automatic clockwork, an intrinsic map face and a compass
gives it the authenticity and resources that the avid adventurer depends upon. The Poseidon
watch is the one must-have when you walk out the door. A Poseidon wearer lives life without limitations.

Guillaume Tell by Les Millionnaires
Legendary Style
Inspired by the fifteenth century Swiss folk hero, Guillaume Tell, Les Millionairesʼ new collection is
centred around the swiss legend. The workmanship on the watch lives up to that of legend and heritage.
Iconic stitching and a handcrafted Guillaume Tell watchface reinforces the Swiss culture and
craftsmanship.


Original Language: English