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BULOVA ACCUTRON EXTERNAL FINE ADJUSTMENT SYSTEM TRANSFORMS
THE BOUNDARIES OF MECHANICAL TIMEKEEPING ACCURACY

Revolutionary Advance Raises Standards for Maintaining Timekeeping Excellence

Basel, Switzerland, March 8, 2012 – Today at BaselWorld 2012 – the World Watch and Jewellery Show, Bulova Corporation announced a revolutionary advance in timekeeping accuracy, introducing the Bulova Accutron Calibrator, featuring the world’s first and only External Fine Adjustment System (EFAS). Setting a new standard in individualized timekeeping, this unprecedented development lets watch enthusiasts control the accuracy of their mechanical watches, maintaining 99.99% accuracy simply and without need for a technician.

“As a company committed to design and innovation, Bulova is proud to introduce this unique advance in timekeeping accuracy,” said Dennis W. Perry, Bulova Corporation President. “The Bulova Accutron Calibrator with External Fine Adjustment System is an important proprietary technological advance, shown in extensive testing by an independent Swiss laboratory to give users the power to personally fine tune their watches to maintain 99.99% accuracy. With this introduction, Bulova Accutron is transforming the boundaries of mechanical watch accuracy.”

Exceptional Accuracy at the Turn of a Key
With the introduction of the Bulova Accutron Calibrator with External Fine Adjustment System, watch enthusiasts, for the first time, have the ability to individualize the accuracy of a mechanical watch. Owners of fine mechanical timepieces know that maintaining peak performance can mean periodic visits to a jeweler for fine tuning. The Calibrator, however, permits wearers to achieve and maintain a personalized level of accuracy without the assistance of a professional. With the Swiss-made Bulova Accutron Calibrator, the exclusive and proprietary external fine adjustment system lets users fine tune their watches when needed, maintaining extraordinary accuracy based on their individual circumstances.

The dial of the Calibrator includes a unique, easy-to-read adjustment gauge, located at the nine o’clock position, that allows owners to visually track each individual modification as they adjust for timing accuracy. The gauge is an arched track with a minus symbol at the top of the arch representing a slower speed, and a plus symbol at the bottom representing a faster speed. There are three notches going up and down, each representing an adjustment of five seconds per day. The fine tuning is facilitated by an external key that fits into a port on the side of the timepiece, letting the user adjust the length of the hairspring to optimize accuracy on an individual basis, with each adjustment visible on the regulator gauge. Providing 99.99% accuracy during intensive testing and validation by an independent laboratory in Switzerland, the Calibrator extends the Bulova Accutron brand’s reputation for technological innovation and extraordinary precision.

With the company’s commitment to design, the Bulova Accutron Calibrator is simply and beautifully crafted, expressing the fine intricacy and easy operation of the technology.

The Bulova Accutron Calibrator with External Fine Adjustment System will be available in three initial styles, slated to be available globally in September 2012 with a suggested price range in U.S. dollars from $1,595 to $1,695.

For further information, please visit www.bulova.com.

About Bulova Accutron
Fashioned in Europe, made in Switzerland, and representing the pinnacle of American innovation, Bulova Accutron captures the essence of Bulova’s distinguished history and reputation for bold invention.

With both mechanical and quartz designs, Bulova Accutron watches are intricately and elegantly detailed, using only the finest materials. All Bulova Accutron watches are crafted of stainless steel, with sapphire crystals and water resistance to a minimum of 30 meters. Bulova Accutron represents a seamless cohesion of sophisticated styling and Swiss technology, continuing Bulova’s legacy of excellence.

About Bulova
Founded in 1875, Bulova remains one of the world’s most recognized brands, reaching a wide range of consumers with its Bulova, Bulova Accutron, Caravelle by Bulova and licensed Harley-Davidson® Timepieces by Bulova watches, Frank Lloyd Wright Collection® watches and clocks, and the award-winning Bulova Clocks. An independent subsidiary of Citizen Watch Company, Ltd. of Japan, Bulova is headquartered in New York City, with offices in Canada, China, Italy, Japan, Mexico, Switzerland and the United Kingdom. Continuing to maintain its position at the forefront of the timekeeping industry, Bulova is committed to upholding an extraordinary legacy of excellence in design, style and technology as it expands to meet the needs of a diverse global audience.


Original Language: English