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LANCASTER HISTORY
It is said that Christiaan Huygens (the great Dutch astronomer who invented the balancing system use dinclocks ) was forced to move in the more hospitable and tolerant Switzerland in the mid of 17° century for religious reasons.

He founded a factory of precision watches there, and his work led to the creation of the most popular boutique in Geneva.

Shortly before his death, the great master called the best of his pupils to him, one Edward Higgins from the city of Lancaster in England, and gave him instructions to carry on with this lucky business.

Higgins thus expanded the watch making business, giving it more of an industrial impulse. Since then, the greatest merchants, bankers, traders and professionals in Europe have worn Lancaster watches.

Almost threehundred years have passed, but the great Higgins tradition has remained untouched and is still a part of the new Lancaster ranges.

THE RISE
The first collection of Lancaster “Swiss made” watches appeared in 1992.
Lancaster watches are manufactured by four Swiss made firms, with mechanical parts and cases in stainless steel and gold.

In 1995 Lancaster watches were turned from mechanical into analogical and in just one year, also thanks to a strong advertising campaign, they achieved the Italian market being sold in more than 1.000 jewellery retail shops.

A significant goal was reached in 1996: 100.000 watches sold in Italy, 5% of the watches sold on the Italian market.
In 1997 Lancaster took part in the first International Fair in Basel (Switzerland) in order to explore new markets. It was a great success!

THE POWER OF DIAMONDS
The year 2000 was a crucial one for Lancaster.

Trends were changing rapidly in the field of watchmaking but Lancaster anticipated many competitors and decided to produce new fashion collections which were completely different from the mass-proposal of that period.

In 2001 the first Pillo collection with diamonds was launched.

It is a fashion model that even today after eight years has not stopped the rush to desire of the customers all over the world thanks to the continuous restyling and to the new versions created during the following years market with several versions and color combinations matched with genuine leather, galuchat or crocodile stap.

2005 is the year of Lancaster CERAMIK timepieces, the most refined alternative to platinum, gold, titanium and steel.

Lancaster became an easily recognizable brand name in all the world thanks to the increasing focus on satisfying the needs of “top class” customers

LANCASTER TODAY
Lancaster is today one of the best Italian examples of “Made in Italy” business.
The efforts made over the years and the experience acquired have led management to focus all resources on the design and, especially, the creation of an effective “quality control” department.

Every Lancaster product is perfect in every single detail.
The brand name is distinguished by an ecletic and avant-garde style, a symbol of universal beauty, creating new products every year to satisfy the needs of those who love unique and unmistakeable items.

TIMELESS TIMEPIECES

PILLOLA & PILLO:
Lancaster introduces the new “ silicon” version. 112 diamonds 0,86 carats and the last great creation the full pave version with 694 diamonds on case and dial 3,59 carats.

CERAMIK:
Ceramic collection is availabe chrono and solotempo, in two measures (large and medium) in white or black and chocolate colors. In both versions the top is represented by the "DE LUXE" collection that with 300 or 517 diamonds, are considered the “haute de gamme " in all creation.

PORTOFINO:
Timeless feminine design, a classical essential wristwatch adaptable to every situation.
Available in leather strap and steel bracelet with sophisticated combinations of dial colours.
Irresistible the diamonds version, the flagship of this collection.

STATUS SYMBOL:
With the new STATUS SYMBOL collections Lancaster has involved production in order to embrace the taste of more young generations. Massive steel case (diameter 47,5 mm), water resistant 10 ATM, Japanese quartz movement with calendar color disc are the main features of this collections; The “All Black” version is available in several color combination.
This version has already been received several awards and appreciation as one of the new fresh proposal Spring / Summer 2011.

BONGO:
This is a really fun wearable timepiece. A choice of a colourful and classical versions, both characterized by a big case and big numbers.
With its generous lines and its useful functions, Bongo can be classified as a real “instrument for professionals”. Available in Chrono, Retrograde, three hands and authomatic.
A great practical buy for a modern man.

TOP UP TIME:
Designed by the Italian Studios BIG PILCH, TOP UP TIME is the new sport watch of TRENDY collection.
Salient features of this collection are the darkness face, the silicon band, the case material (s/s 316L), the water resistance 10 atm., the pastel colors combined to some accents in the dials.
The “All Black” version made looks like a very attractive and unique timepiece and matching the taste of any consumer all over the world including the Italians that loves colors and design.
A sportiest version with a solid steel bracelet is also available.


Original Language: English