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Tendence Crazy
Visitors at Baselworld 2012 may be lucky enough to catch a glimpse of one of the brightest, boldest, aweinspiring watches ever created by Tendence, which has been aptly named the Tendence CRAZY. Made up of six eye catching, unmissable, brightly coloured models, this line has an undeniably irreverent appeal.

Mixing together a whole spectrum of brave colour combinations and simultaneously breaking all sorts of colour rules, with up to five different colours incorporated into one single watch – twinned with the distinctive Tendence case design complete with two piece dial structure and 3-D numbers – the Crazy line quite simply demands your attention, screams originality and is a guaranteed conversation starter.

Four of the models have bling dazzling Swarovski® elements on the steel bezel with steel plated 3-D numbers, while the remaining two models in the collection have matt stainless steel plating on the bezel with black 3-D numbers, creating a more unisex appeal. Each of the Crazy cases is nicely finished with a coloured cabochon crown. The Crazy dual coloured strap is the icing on the cake - silicon is the perfect material choice thanks to its excellent colour retention properties which are essential for such vivid colours.

The overall effect of the Tendence Crazy is quite simply sensational. Just like the character that will fall in love with the Crazy, this watch is truly larger than life.

Tendence Swiss Made
Baselworld 2012 will see the launch of the brand new Tendence Swiss Made collection. Made up of a
breath taking array of magnificent, Larger than Life timepieces, the Swiss Made collection embodies the
unique way in which Tendence fuses innovative, contemporary design with traditional watch making techniques to produce phenomenal watches.

Twelve models will be launched, composed of six 3 Hands with Swiss Ronda movements calibre 715 and
six Chronographs with Swiss Ronda movements calibre 5030. Each edition is constructed from a robust
and weighty 50mm diameter full stainless steel (SS316L) case. Quintessentially Tendence, each edition has recessed lugs, a two piece dial construction and 3-D numbers, which are emphasised by the hardened domed glass. There is double case finishing on some of the models. Stylish ‘Clous de Paris’ detailing on the top ring and screw crown adds a further distinctive element to the collection and the luxurious handcrafted soft touch leather strap is the perfect finishing touch.

The Tendence Swiss Made collection is divided between sharp, cool, traditional monochrome colour
choices, which complement the clean cut design of the watch and convey a distinct minimalist appeal,
and bolder more daring colours with prominent flashes of yellow, orange or red featured on the quadrants. A variety of metallic finishes ranging from classic steel to PV Black or IP Rose Gold, adds to the distinct identity of each model.

Striking the perfect balance between sultry and understated elegance, the Black Chronograph edition has
a black sun ray dial and PV black finishing which provides a contrasting and dramatically dark back drop
against the prominent luminous white hands of the watch. Notably, the detailing is always carefully selected to complement the overall aesthetic of the watch without distracting from the design itself.

Tendence Slim Pop
Baselworld 2012 will see the launch of the brand new Tendence Slim Pop collection, composed of 8
models divided between four 3 Hands and four Multifunction movements. The unique Tendence tridimensional numbers and double dial construction have been expertly compacted within the ultra Slim
case which is constructed from stainless steel with a hi-resistance full transparent Nytech TR90 Body.

The Tendence Slim Pop collection is full of bright and interesting colour combinations, ranging from burgundy with blue detailing to black and white monochrome with sharp lime coloured detailing on the sub dials and seconds hand. A brand new feature – 24 hour numbering is also featured on the dials of the Pop collection and a range of carefully selected platings complete each individual style, together with the sophisticated ‘Clous de Paris’ finishing on the top ring.

Within this collection, the wide range of colour choices generates a universal appeal which is complemented by the dynamic design of this exceptional watch.

Tendence G-47
Baselworld 2012 will see the exclusive launch of the Tendence G-47. The compact name G-47 symbolises the young, modern, slightly unconventional identity and attitude of Tendence, which stems from the Tendence philosophy which emphasises choice of expression and individuality.

The G-47 collection, made up of eight irreverent, Larger than Life models, split between four 3 Hands models and four Multifunction models, exudes contemporary, innovative styling and has its own very distinctive allure. Crafted from a stainless steel case with hi-resistance coloured Nytech TR90 body, steel top ring and sleek recessed lug the G-47 has prominent 3-D indexes as well as the signature Tendence 3-D numbers, either metal plated or coloured, which stand out against the double dial structure. There is some carefully selected intricate detailing featured on the dial and the multi-function movements have dual time and date subdials.

A bold, oversized lifestyle watch, the G-47 has been truly designed with everyday flexibility and wearability in mind. This is echoed by the colour choices of each design which are distinct yet subtle and the silicon strap for durability and comfort. Rather than being limited to one area of your life, the G-47 is about embracing lifestyle in its entirety.

Tendence G-52
Tendence G-52: Launched in 2010, the G-52 is a pure innovation in the watch industry. The first watch ever with a deep, tri-dimensional, fully turnable top ring.

Composed of an oversized, full titanium case with signature Tendence recessed lugs and screw crown, the G-52 is bold, impressive and elegant. Detailing on the dial is subtle and sophisticated. The sharp, sleek aesthetics of the G-52 easily redefine modern watch design.

Available in six different carefully chosen colour combinations, split between three executions with 3 Hands movements and three with Chronograph movements, the G-52 echoes the DNA of Tendence watches: it perfectly embodies the fusion of innovation, style and audacious design.


Company Information & History
Tendence designs and produces an impressive array of unforgettable, irreverent, larger than life timepieces which are immediately identifiable due to their striking contemporary aesthetic, size and unique case design complete with distinctive double dial construction and 3-D numbers, which are synonymous with Tendence.

Embodied in the innovative, dynamic design of every Tendence watch is the philosophy that each individual should express themselves freely and enjoy their own personal style, a philosophy which is also reflected by the wide range of collections available, each with its own novel appeal, providing the fundamental constituents of the larger than life phenomena which encompasses Tendence watches and affirms how Tendence creates trends, which others can only follow.

Founded in 2007 in Lugano, Switzerland when two people came up with the first ideas to create a watch like no other, Tendence watches are created using a wealth of craftsmanship expertise together with avant-garde technology, exquisite materials and a healthy dash of irreverent fun. The Tendence Team serves the worldwide markets from the head office in Lugano, Switzerland and the Tendence Asia branch in Hong Kong.


Original Language: English