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Jaeger-LeCoultre: the Official Timekeeper of the Diamond Jubilee Pageant

Jaeger-LeCoultre is honoured to celebrate Her Majesty Queen Elizabeth II’s Sixty Years on the Throne as the Official Timekeeper of the Diamond Jubilee Pageant, a major event taking place in the private grounds of Windsor Castle in the presence of Her Majesty on 10-13th May, 2012.

To mark this momentous occasion the renowned Swiss watchmaker has created a special limited engraved design of its iconic Reverso watch. Personalised with the logo of the Diamond Jubilee Pageant and a commemorative message, the Grande Reverso Ultra Thin will be issued in a limited edition of 6 pieces in men’s and ladies’ version.

The Reverso watch, born in India in 1931 in response to English polo players’ desire for an unbreakable watch, soon found its place in more elegant surroundings. Over the years, it has managed to appear in new guises without ever losing its soul. Today, wearing a Reverso from the contemporary collections draws the owner into an exclusive world – that of watchmaking history, but also and above all into the sphere of technical perfection and aesthetic refinement.

The metal back of the Reverso’s rotating case has been a privileged space for expression since its beginnings. The archives of the Jaeger-LeCoultre Manufacture contain the remains of hundreds of Reversos that have been hand engraved according to the wishes of their owners – most often with initials or crests, sometimes a number, a picture, or a portrait …


Manufacture Jaeger-LeCoultre
A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first Manufacture to have been established in the Vallee de Joux, Switzerland. It played a pioneering role by uniting the full range of technical and artistic professions under one roof and made an indelible imprint on the watchmaking development of the entire region. The Manufacture has an impressive range of world firsts, superlative creations and legendary models to its credit, including the Reverso, the Duoplan, the Master Control, the Memovox Polaris, the Gyrotourbillon and the Atmos. Guided by time-honored know-how and a constant quest for technical enhancements, the master-watchmakers, engineers and technicians craft each watch in harmony with the same passion. Each masterpiece, heir to 179 years of expertise, benefits from cutting-edge technologies while being crafted in harmony with the noblest traditions of the Vallée de Joux. Building on a vast heritage encompassing 1,231 calibres and 398 registered patents, Jaeger-
LeCoultre remains the reference in high-end watchmaking.


Original Language: English