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Diane Kruger, ambassador of Jaeger-LeCoultre is presenting its feminine timepieces

Glamour, Elegance, Ultra femininity, Diane Kruger is the feminine face of Jaeger-LeCoultre and the perfect embodiment of Jaeger-LeCoultre Woman.

In Diane Kruger, the Manufacture Jaeger-LeCoultre has found its muse, its inspiration. The face and figure of this ballet dancer, fashion model and actress are known around the world. Countless fashion photos appearing in various magazines have enabled readers to appreciate her beauty, and around 30 films have revealed her talent in the world of movies and made her a global star.

Her blue eyes, blond hair, and graceful appearance, make a striking contrast with her forceful personality and sturdy character. A blend of absolute charm and strength of character…

Both in real life and in front of the cameras, Diane Kruger expresses her free-spirited approach to life. Each of her appearances attracts attention and onlookers never fail to appreciate her choices, particularly in terms of aesthetics and fashion.

An outfit, a piece of jewellery or another accessory worn by Diane Kruger will be observed and admired. By reinventing contemporary codes, she is steadily forging her very own style, the Kruger style.

A star both who epitomises beauty, talent, elegance and sophistication.

The paths of Diane Kruger and Jaeger-LeCoultre were fated to cross.

For four years now, Jaeger-LeCoultre has enjoyed the thrill of seeing its watches worn by the star on the most prestigious red carpets around the world, including that of the famous Venice International Film Festival. In addition to her role as inspirational muse, Diane Kruger has also become a Brand ambassador.

From the famous ‘Joaillerie 101’ to the most recent new launches, a wide variety of Reverso watches have been fortunate enough to grace her wrist – starting with the one she received for her 18th birthday!


Jaeger-LeCoultre Feminine Timepieces
Over the centuries and in step with changing dress codes, women have determined the aesthetic of time and the ways in which it is worn. They have adopted all manner of innovations and horological complications. They have combined beauty and perfection, thereby enabling watchmaking to draw nurture from the art of jewellery and goldsmithing. Whether hung from a long sautoir necklace, attached to the belt by a “châtelaine” chain, concealed within a brooch or a snuffbox, watches have displayed the multiple, ever-changing and secret facets of their nature – very much like women themselves. And when 18th and 19th century customs held that ladies had no need to measure time or to enquire about the time when in company, the dance of the hours was delicately cloaked in pearls and precious stones.

Jaeger-LeCoultre has always lavished special attention on feminine timepieces, in terms of both their aesthetic and their mechanism. In particular, this tradition dates back to the smallest round movements with an extremely small diameter, such as the LeCoultre Calibre 7HP created in the 1880s, and which equipped enamelled watches set with diamonds and pearls, generally worn around the neck.

The 19th century saw the emergence of the wrist bracelet. Contrary to a commonly held belief, the first wristwatches were worn by women, before being adopted by men who had maintained a longstanding preference for the perceived masculine elegance of pocket-watches. The sleeveless Regency and Empire style dresses of the period uncovered both arms and wrists, thus inciting jewellers to adorn the areas thus revealed. Some had the idea of incorporating a watch mechanism inside. This marked the birth of the first wristworn watches, individually crafted to order, and exclusively inspired by a jewellery-oriented approach.

At the time, the most refined round calibres by Jaeger-LeCoultre hid the winding-crown beneath the watch, so as to preserve the perfect purity of the circle shape. Firmly attached to the precept of product integrity according to which a movement must follow the contours of the case housing it, the Manufacture soon became a specialist of so-called “form” movements, meaning all those with shapes other than round. In 1908, the LeCoultre Calibre 6EB movement drove some of the first ladies’ wristwatches. This square mechanism measured barely over one centimetre along each side and a mere 1.5 mm thick. The watchmakers of the Manufacture displayed boundless creativity in devising rectangular, “tonneau” (barrel), baguette or almond-shaped movements. The brand’s dainty Art Deco style watches were entirely in tune with the spirit of feminine emancipation characterising the Roaring Twenties and infused with a determination to break free of existing conventions.

It was within this context that the Duoplan watch was introduced in 1925. The LeCoultre Calibre 7BF Duoplan effectively reconciled two factors formerly perceived as two sworn enemies in the field of watchmaking: miniaturisation and precision. Interpreted in countless different ways, fitted with satin or leather straps, crafted in steel or gold and set with diamonds or rubies, the Duoplan watch could be transformed at will into a brooch watch or a “secret” watch with a special cover, soon becoming the very symbol of femininity. The winding crown was even hidden beneath the case to as to ensure perfectly balanced smooth lines – witness in particular the delightfully graceful, elegant silhouettes of the so-called “tuiles” (tile) versions.

Duoplan was greatly appreciated among women and particularly in the avant-garde circles of the interwar period, dominated by female authors such as Virginia Woolf, Annemarie Schwarzenbach and Simone de Beauvoir.

In 1929, the Manufacture revolutionised feminine watchmaking with Calibre 101, which remains to this day the world’s smallest mechanical movement. A faithful companion to eclectic feminine tastes, it lends itself to all kinds of daring interpretations. Its jewellery versions encircle the daintiest wrists, such as that of Queen Elizabeth II of England on her coronation day in 1953. Calibre 101 continues to inspire the House designers’ finest creations, such as the reversible ring-watch version set with diamonds and emeralds unveiled in 1998: a simple touch swivels the inner case of the ring to reveal the tiny dial inside.

Manufacture Jaeger-LeCoultre
A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first Manufacture to have been established in the Vallee de Joux, Switzerland. It played a pioneering role by uniting the full range of technical and artistic professions under one roof and made an indelible imprint on the watchmaking development of the entire region. The Manufacture has an impressive range of world firsts, superlative creations and legendary models to its credit, including the Reverso, the Duoplan, the Master Control, the Memovox Polaris, the Gyrotourbillon and the Atmos. Guided by time-honoured know-how and a constant quest for technical enhancements, the master-watchmakers, engineers and technicians craft each watch in harmony with the same passion. Each masterpiece, heir to 179 years of expertise, benefits from cutting-edge technologies while being crafted in harmony with the noblest traditions of the Vallée de Joux. Building on a vast heritage encompassing 1,231 calibres and 398 registered patents, Jaeger- LeCoultre remains the reference in high-end watchmaking.


Original Language: English