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Saxon Craftsmanship for Watch Connoisseurs in the Middle East

On 26th September 2012, the Saxon watch brand A. Lange & Söhne opened its second boutique in the United Arab Emirates. On this occasion, a special edition limited to 30 pieces was presented. They will only be available in the seven A. Lange & Söhne boutiques worldwide.

The A. Lange & Söhne boutique in the Dubai Mall is the largest of the Saxon watch brand, with a sales floor of close to 2,000 square feet. As of 26th September 2012, watch aficionados can experience the prestigious Saxon watchmaking brand first-hand. Guests at the inauguration ceremony were also introduced to the new limited edition model which will only be available in the A. Lange & Söhne boutiques: the Lange Zeitwerk Handwerkskunst. A watch that is distinguished by its masterful case, dial and movement decorations and that is exemplary of the craftsmanship and watchmaking excellence of A. Lange & Söhne.

An engraver from the Manufaktur was in attendance to show guests how the balance and escape wheel cocks are handdecorated on each of the only 30 pieces in this special edition. And a Lange watchmaker allowed guests to watch his meticulous work over his shoulder.

“Our watches are currently available in 57 countries through the best jewellers. With Dubai, we are now opening our seventh boutique worldwide and the second one in the United Arab Emirates,” explained Lange CEO Wilhelm Schmid at an international press Inauguration of the new boutique in Dubai. From right to left: Lange CEO Wilhelm Schmid, Germany’s Consul General in Dubai, Klaus Ranner, A. Lange & Söhne Middle East Brand Director Matthieu Dupont A. Lange & Söhne opens Boutique in Dubai, Page 2 conference on 26th September. In July, A. Lange & Söhne had opened a boutique in the Etihad Towers in Abu Dhabi. “Our boutiques, however far from the brand’s Saxon homeland, emanate the true atmosphere of our brand tradition, giving connoisseurs of fine watches the opportunity for an impressive experience of the history and philosophy of Lange’s watchmaking artistry and craftsmanship,” Wilhelm Schmid added.