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From 25th October to 15th November 2012, ARMIN STROM jetted off on a world tour to present the Brand’s new ATC11 tourbillon movement. At presentations in Interlaken, Dubai, Singapore and Los Angeles, four different timepieces were unveiled, each exceptionally decorated and enclosed within a ‘Coffret Tourbillon’, strictly limited to four editions.

Each stage of the world tour enabled Company owner, Serge Michel, and director of the ARMIN STROM Manufacture, Claude Greisler, to discuss the brand philosophy and explain their vision of watchmaking to an audience of horology professionals and informed amateurs. For Claude Greisler, the tour was a resounding success, as: “The skills of the Manufacture have travelled beyond our walls to be showcased in places that are perfect for presenting this exceptional collection. Conceiving and creating a tourbillon movement represents an important step for any Manufacture; it opens the doors to a world of horology that defies constraints and complexities.”

For Serge Michel: “Being able to visit partners for these presentations shows a willingness to create exclusive pieces for a global clientele. It’s clear that there is a real demand for complicated timepieces crafted without compromise. Spending time with our partners during these past three weeks also enabled us to see that ARMIN STROM is ideally positioned to execute its growth strategy.”