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The Geneva-based watchmaking brand Pilo & Co, remaining loyal to the tonneau form, unveils the second generation of its Capone collection. Compellingly virile, sporty and impactful, these particular Swiss made watches are currently surfing the crest of the cool wave…
The 10th anniversary flames of celebration are far from going out. Pilo & Co Genève, as ever driven by its fearsome creative energy, has decided in the wake of the celebrations to add to its Capone collection. Sporting a tonneau-shaped design with a double arch recalling the very first collections, the second generation of Capones proudly displays a 44 x 52 mm case.
With some models powered by the vibrations of a Mechanical day date calibre with automatic
winding, and others by the micro-pulsing of a Swiss-made quartz movement, the new
Capone is happy to champion the mechanical watch, using, for the first time at Pilo & Co Genève, oscillating weights complete with Côtes de Genève decoration, which carry the brand’s identity codes of bright orange against a black PVD background.
Capone collection, second generation
Day Date movement: reminiscent of a platform sign hanging at an urban railway station, the day of the week is displayed at noon/midnight, and the date is clearly visible through a magnified aperture. Curved sapphire crystal, transparent back, screw-down crown, struck with the twin-initial logo PW for Pilo Watch, a distinctive symbol introduced in early 2011, the brand’s 10th anniversary year. Tonneau-shaped case 44 mm x 52 mm, treated in black or pink PVD. Leather strap or stainless steel bracelet with deployant buckle. The Capone is available in around twenty automatic (Arabic numerals) or quartz versions (Roman numerals and background sporting the 10th anniversary coat of arms).
Pilo & Co, Genève watchmaking brand.
Constantly updated, open to customisation.
Characterised by a persistent desire to be one step ahead of the trend, Pilo & Co Genève has stood out since its creation in 2001 for having mastered the art of combining multiple identities. Eleven collections are devoted to accessibility, design and capturing the mood of the moment. Among the many renowned Swiss made groups, thanks to a good, strong start and controlled expansion, the watchmaking brand just keeps on going from strength to strength. Covering all segments of the industry, it switches seamlessly from mechanical to technological and back again, without once losing it sense of impeccable taste. Little wonder, then, that it is witnessing the arrival of a growing number of clients, all wishing to differentiate themselves by ordering a custom design consistent with their own personality, and often crafted around precious stones and gem-setting techniques. It is also particularly appealing in terms of price bracket, one of the brand’s main features.
Pilo & Co Genève in brief
2 stores in Geneva, right and left banks
40 retail outlets in Switzerland
18 countries in terms of distribution
140 models spanning 11 collections
20% pieces with custom gem-settings to order
80% watches at affordable prices (CHF 400.00 - CHF 1,400.00)
Original language: English |
PILO & CO - Capone, the real ‘bad boy’ of the Pilo & Co Genève collections
