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Artya 2013 - The gears take over

For over 400 years, the watch industry has been able to contain the mechanism to a strictly functional use.

In 2013, ArtyA brings out the inner beauty of some of the most interesting parts of the movement and magnifies the complete watch with it.

L'Horlogère' brings its lot of innovation. The design of the dial - containing real gears and watchmaking components - but also its oscillating automatic Swiss mechanism powered by three non circular gears.

The bezel is garnished with cogwheels and watchmaking gears to amplify the beauty of the watch. The inner beauty of the movement is magnificently merged with the beauty of its external components.

The last manufacture in the center of Geneva, SC2, has engineered this technical artpiece, a true tribute to high horology.

'L'Horlogère' and many other novelties will be revealed at the Geneva Time Exhibition from January the 20th to the 24th 2013.

ArtyA's 'Son of a Gun' collection welcomes the 'Target'

Remember ArtyA's 'Son of a Gun'? A target watch containing real bullets?

For the Geneva Time Exhibition 2013, ArtyA reveals the new purist design: distinctive, high-end and lightened of its bullets in order to let only the principal targets appear.

The robust bezel has a target sight engraved on it. Target that can be found again on the inner dial and on the back of the oscillating mass.

It reminds us to stick to our objectives, our goals.

This masterpiece is powered by an automatic Swiss made movement suspended in the dial using an innovative technique.

This novelty is engineered in the last manufacture of the center of Geneva, SC2 and will be officially unveiled at the Geneva Time Exhibition, from January the 20th to the 24th 2013, together with the new Son of Earth collection and an incredible moving sculpture.



Original language: english