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The Concorso d’Eleganza Villa d’Este has been celebrating the automobile as a de-sign icon and work of art since 1929. A. Lange & Söhne is supporting the exclusive competition for historic vehicles and concept cars for the second time in 2013. This year, the owner of the winning automobile will again receive a unique A. Lange & Söhne timepiece.

From 24 to 27 May 2013, the park surrounding the luxurious Villa d'Este hotel on Lake Como will attract individuals who have an affinity not only for elegant automobiles but also for exquisite mechanical timepieces. For A. Lange & Söhne, a competition sponsor since 2012, the Concorso d’Eleganza Villa d’Este has created interesting synergies and stands out as a fitting complement to the venerable brand's commitments in the domain of culture. Accordingly, Lange CEO Wilhelm Schmid looks forward to the event with enthusiasm. "In the world of classic automobiles, we have found many new friends for our watches. Following the highly successful première last year, we are eager to share our passion for technology, style, and elegance with our guests again in 2013."


About A. Lange & Söhne
When Ferdinand A. Lange, a Dresden watchmaker, established his watch manufactory in 1845, he laid the cornerstone of Saxony’s precision watchmaking. His precious pocket watches remain highly coveted among collectors all over the world. The company was expropriated after World War II, and the name A. Lange & Söhne nearly fell into oblivion. In 1990, Ferdinand A. Lange’s great-grandson Walter Lange had the courage to relaunch the brand. Today, Lange crafts only a few thousand wristwatches in gold or platinum per year. They are endowed exclusively with proprietary move-ments that are lavishly decorated and assembled by hand. In a period of little more than 20 years, A. Lange & Söhne developed over 40 manufacture calibres and secured a top-tier position among the world’s finest watch brands. Its greatest successes include innovative time-keeping instruments such as the LANGE 1 with the first outsize date in a series produced wristwatch as well as the LANGE ZEITWERK with its supremely legible, precisely jumping numerals. Meanwhile, both models have become icons of a brand rich in tradition.


Original Language: English