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Dear friends,

It was about time! To all of you who have been following us since 2009, this is the moment where we thank you and let you in on the progress made. With our expansion, we have been focusing on our partners, keen to support their online visibility strategies and the launch of their innovations… Today, thanks to your renewed trust in us, we have gratifying news to share.

BASELWORLD 2013 FULL FORCE: SCOOPS AND MORE

The page is already up on Watchonista. It’s alive and about to kick in. For the 4th time now, our team is in the starting blocks for the greatest event in the watchmaking world. It is in ultra-responsive gear, intent on making news, its program filled with scoops, encounters, reports on the field, lifted embargos…
Already online, the BaselWorld 2013 page

JOËL A. GRANDJEAN, NEW EDITOR-IN-CHIEF

Watchonista becomes a full-fledged media outlet with the addition to its team of Joël A. Grandjean, founder of press & writing agency TàG Press +41. Named editor-in-chief as of April 15th 2013, this independent horological journalist, who is well-known in the watch-making milieu and with an active online presence, has been entrusted with the mission of creating and organizing original content.

Watchonista’s connections within the international horology blogosphere enable it to practice especially timely distribution, sometimes even in print, a medium that regularly calls upon the team. The latter collaborates with several renowned watch making magazines. The SME from Pully thus already creates a lot of content – texts, feature stories, photos and videos, databases. Its information streams are joined by those of partner brands and media as well as members of the online community.

Alexander Friedman and Marco Gabella, founding partners: It’s only natural for our know-how and tools to serve the production and sharing of original content. Ineluctably, the added value from this readily available and orchestrated independent information falls within our development strategy. Owing to a continuous growth of our membership, of our actor partners in the field on the one hand and of the buying collectors on the other, we have wished to create a true horology network.

Joël A. Grandjean: The opportunities with a participative media such as Watchonista are exhilarating, as much relying on existing data, the richness of which deserves to be intelligently highlighted, as on the creation of original content and novel concepts. Internet never forgets: yesterday’s article can suddenly turn into today’s breaking news. Tomorrow will not see a stubborn fight between print and web, but a reassigning of roles, bearing in mind that information now plays out in participative mode. The attunement of both printed and electronic media is above all a godsend for information and the reader.

PARTNERS, 7 NEW BRANDS

Notwithstanding the increase in private members, collectors, aficionados, buyers, the enthusiasts and the intrigued, a growing number of brands and media are placing their trust in Watchonista’s team. Thus, during March and April of 2013, 7 new members have joined our horological brand partners. This brings their total to 27 to date.

While each having their complementary and distinctive positioning, all these brands are now member partners:

New adherents: Julien Coudray 1518, Romain Gautltier, Concord (MGI Luxury Group), Piaget (Groupe Richemont) – De Bethune, Longines (Swatch Group), DeLaneau.

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