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Concord introduces a whole new take on the C1 Chronograph
What makes a watch brand iconic? Concord revealed its compelling answer to that question six years ago with the introduction of the C1 Chronograph – and is hitting the right note once again with the launch of the new C1. Over half a decade after the revolution created by the birth of its unique predecessor, the C1 Chronograph, Concord unveils a brilliantly refined evolution of that iconic design that is sleekly in line with the times.

While it retains the DNA and avant-garde spirit of its larger-than-life older sibling – including the iconic eight-block bezel (now rendered in either titanium or ceramic), the A07 movement, sophisticated dial design, rich detailing, flawless execution and artful blend of high-tech materials – the new C1 is sexier and more resolutely ergonomic, resulting in a watch that is a top-of-the-line winner on all fronts. The C1 is not only highly desirable from an aesthetic standpoint, it exudes comfort with its smaller crown, improved readability and a curved base that follows the slight contour of the wrist. Concord’s new C1 Chronograph – living, steadily beating proof that less is definitely more.



Concord launches Saratoga Chronograph in Black PVD
As the sporting pedigree celebrates the 150th years anniversary of Saratoga Race Course
This year, Saratoga Race Course is celebrating its 150th birthday. August 1863 saw the opening of Saratoga Race Course and simultaneously witnessed the official “inauguration” of thoroughbred racing. The two have become inseparable and together now embody America's oldest continuous racing tradition at the nation’s oldest sporting venue.

In celebration of this monumental event, Concord is launching Saratoga’s timeless original design in full PVD in the 2013 version of its 2004 Concord Saratoga SR. The Concord Saratoga Chronograph 2013 is the ultimate in sleek sports luxury, a contemporary watch in which its predecessor’s classic features are subtly metamorphosed into ergonomic perfection.

The thunder of a hooves of the purest thoroughbred horses on a legendary track … immortalized on the case-back of every Concord Saratoga watch case – a symbol of the progression over a quarter century of signature features moving with the times to produce perfect reinterpretations of the original design.

Casual and versatile, the all-new full PVD Concord Saratoga Chronograph is an intricately crafted timepiece whose black PVD finish stainless steel case is firmly anchored on its distinctive mesh-look black PVD-treated stainless steel bracelet with gleaming stainless steel links throughout, resulting in greater suppleness and thus enhanced comfort. This is a shining demonstration of technological advances in action.

Maintaining the integrity of the original Saratoga Chronograph design, the new Concord Saratoga Chronograph houses larger counters, big date and crystal clear Roman numerals in its 42 mm diameter case, providing an ideal complement for its easily recognizable eight-sided signature bezel.

Once again, the Concord Saratoga Chronograph provides a true reflection of the spirit of its namesake – a distinguished race track located in Saratoga Springs, New York. In tribute to its thoroughbred origins, the Saratoga horses embossed on the case-back of the new full PVD Concord Saratoga Chronograph provide a proud tribute to Saratoga’s uniquely prestigious pedigree associating an enduring love of aristocratic horses and equally noble watchmaking aesthetics.


Concord Saratoga chronograph, black PVD stainless steel, 42mm
Technical Details
0320219

Movement
Chronograph quartz, calibre ronda 5130.b with alarm

Functions
Hours, minutes, seconds, date, chronograph and alarm
Date windows at 12 o’clock

Case
Black PVD-treated Stainless steel case with stainless steel decors
Dimensions: 42 mm in diameter – 10.9 mm in depth
1.5 mm thick sapphire crystal with anti-reflective treatment
Stainless steel crown
Stainless steel pushers
Stainless steel case-back embossed with horses, secured with 4 screws
Water-resistant to 50 meters/5 atmospheres

Dial
Anthracite dial
Silver indexes and silver Roman indexes at 2,4,8, 10 O’clock

Strap
Black PVD-treated stainless steel bracelet decors
Stainless steel spring deployment buckle with pushers



The Little Black Dress meets the Concord Saratoga Lady Black
Every woman’s wardrobe may appear to be overflowing with a seemingly endless choice of dresses¬ in a multitude of colours, fabrics and styles. Yet the question still remains: what to wear for that momentous occasion?

Among the array of flounces and bows, lace and beading, there is always that one trusty the little black dress (LBD) which holds memories of her most dazzling, outstanding, look-great-feel-great moments. Simple. Classic. Versatile, and above all, a perfect fit. Dressed up or down, with or without glittering jewellery, her LBD is always outstanding. Now, the LBD, which has always kept its promise of stunning perfection, meets its perfect match in the understated elegance and absolute beauty of the Saratoga Lady Black.

The Saratoga Lady Black is the finishing touch designed for every woman in her shining LBD moments. As she decides, once again, to slip into these familiar and reassuringly fine layers, this time she also adorns her wrist with the silky smooth black alligator strap of her Saratoga Lady Black.

A sudden rush of confidence flows through her graceful steps as she heads out, envisioning the sea of faces she is about to meet. The Saratoga Lady Black with its flatteringly curved 31mm stainless steel case is elegantly set with 32 sparkling diamonds that frame a luminous white mother-of-pearl dial. Roman numerals interspersed with six more of the finest diamonds tell her the precise minute at which she must make her entrance and create a striking impression. And the time is now.

Simple. Classic. Dressed up or down versatility. The quintessential must-have accessory for every occasion. Concord Saratoga Lady Black – a timeless timepiece designed for modern women who radiate confidence and femininity, knowing they look as great as they feel.


New Saratoga lady black, stainless steel, 31mm
Technical Details
SKU 0320213

Movement
Calibre Quartz ETA 8 3/4''' 956.412

Functions
Hours, minutes, seconds, date window at 3 o’clock

Case
Stainless steel case
31 mm
Sapphire crystal with anti-reflective treatment
Stainless steel crown
Stainless steel case back with Saratoga horses embossed
30 meters water resistance
32 diamonds (32 x 1.50) – Setting in between decors
VS quality
Total carat weight: 0.416

Dial
White MOP with 6 diamonds VS 1.10 (TCW = 0.0342) at 1-3-5-7-9-11 o'clock

Bracelet
Black glossy alligator strap
Stainless steel deployment with pushers



Original Language: English