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JK SWISS WATCHES - JOSEPH & KASPAR
 
Le 18-06-2013
de Joseph & Kaspar SA

The Lattice structure is unique in combining strength, versatility and beauty.
It is ubiquitous in the very molecular fundamentals of atomic structures, exhibits long range order, symmetry and is the foundation of the biggest constructions ever made. It is found in the anatomy of plants as well as animals and humans.

Over history man has always relied on the particular versatility and strengths of the lattice principle. The application in artwork and construction goes back to the ancient Egyptians, Nubians, Chinese and Greeks. Examples include most renown temples, ancient shipbuilding, the longest bridges, the highest skyscrapers and the fastest cars.

JosephKaspar® merged the lattice principles for the first time into a new proprietory line of revolutionary Swiss watches. The beauty of this unique design is complemented by the superior strength and lightness of the watch case.

It is this strong visual context that provides the brand with an unmistakable identity. Let yourself be surprised by this first step in an evolutionary path of JosephKaspar®.
The following images show how this concept is applicable in many ways.

 



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