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IWC SCHAFFHAUSEN AND NICO ROSBERG LAUNCH THE MERCEDES AMG PETRONAS SIMULATOR IN ABU DHABI

Abu Dhabi, 31 October 2013 – FORMULA ONE driver and IWC Friend of the Brand, Nico Rosberg, and CEO of IWC Schaffhausen, Georges Kern, launched the MERCEDES AMG PETRONAS Simulator in Abu Dhabi while enjoying conversations about the worlds of watchmaking and motorsport. The simulatorwill be open for public use at The Galleria from 31 October to 7 November 2013. IWC has been the Official Engineering Partner of MERCEDES AMG PETRONAS Formula One™ Team since the beginning of this year.

THE THRILL OF RACING

The Swiss luxury watch manufacturer IWC Schaffhausen
unveiled the MERCEDES AMG PETRONAS Simulator along
with a pop-up exhibition of IWC watches in the Great Room
of The Galleria on Al Maryah Island on 31 October 2013,
in a bid to commemorate its official partnership with
the MERCEDES AMG PETRONAS Formula One™ Team.
The simulator was launched by Georges Kern, CEO of
IWC Schaffhausen, and Nico Rosberg, FORMULA ONE
driver and IWC Friend of the Brand. Speaking of the occasion,
Georges Kern said: “Both IWC Schaffhausen and
MERCEDESAMG PETRONAS share similar values and
passions: those of engineering, performance, precision
and technology. By getting the simulator and exhibition to
The Galleria, we want to pay a fitting tribute to our partnership.”
Coinciding with the exciting Grand Prix in Abu Dhabi,the
simulator is active from 31 October to 7 November 2013.

Georges Kern and Nico Rosberg shared stories about their
respective fields of interest with journalists from the region.
In a friendly race on the simulator, Nico set the fastest lap
time while journalists had the chance to race against him.
Nico Rosberg said about the partnership with IWC: “We
are truly pleased to have partnered with a brand that
echoes our values and commitment so deeply. I just had a
go at the simulator and I have to say that it is a must try
and offers a thrilling glimpse into the adrenaline rush that
we drivers experience during a race.”

INGENIEUR PERPETUAL CALENDAR
DIGITAL DATE-MONTH TAKES POLE POSITION

The exhibition is not only hosting the simulator but also
the newly launched Ingenieur collection. IWC’s designers
and engineers took their inspiration from FORMULA ONE
racing. Materials typically used in motorsport, such as titanium,
carbon fibre and ceramic, are the hallmarks of a
new design line in the Ingenieur watch family. The technologically
demanding workmanship confirms the stellar
reputation of IWC Schaffhausen as a company that has
been manufacturing high-quality watches for more than
140 years. At the exhibition, visitors can view one of IWC’s
most valuable timepieces: the Ingenieur Perpetual CalendarDigital
Date-Month with a case made of titanium aluminide
and a rotor resembling the spokes on a light alloy wheel rim.
The Ingenieur Perpetual Calendar Digital Date-Month is
one of the most impressive and complicated mechanisms
and features a leap year display, a flyback function as well
as large double-digit displays for both the date and month.

IWC SCHAFFHAUSEN

With a clear focus on technology and development, the
Swiss watch manufacturer IWC Schaffhausen has been
producing timepieces of lasting value since 1868. The company
has gained an international reputation based on a
passion for innovative solutions and technical ingenuity. One
of the world’s leading brands in the luxury watch segment,
IWC crafts masterpieces of haute horlogerie at their finest,
combining supreme precision with exclusive design.

Original language: English