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New Structure

The watches in the New Structure family are endowed with a clearly feminine style: the modern allure of watches inspired by contemporary lifestyles, created in the colours and shapes of today’s latest trends.

5733 S-Line Watch

Sleek lines distinguish this timepiece featuring a rectangular steel case with slightly rounded sides that is 40 mm wide. Mineral glass protects the dial - available in silver or black - over which the hour and minute hands move.

Lugs with an elongated shape blend into the profile of the case, almost as if to form a single element, and hang in suspended fashion onto the wrist until they meet a watch strap in black leather.

The collection is replete with colour variations created by the alternation of dark and light between case and dial. The silver dial is accompanied by a case that shows a pure shade of steel or can be finished in gold color. The black dial, on the other hand, is complemented by a case in steel or rose gold color.

Watches in the S-Line Watch line are equipped with a Swiss Made quartz movement and are water resistant to 3 ATM.

5738 Cubist Watch

A watch whose design is based on a grouping of rectangles in different sizes, like a cubist composition. The 19.7 X 19.4 mm rectangular case hosts a dial with four markers, an hour hand, and a minute hand. The watch is embellished with sapphire glass.

To give shape to the bracelet on this creation, Alfex has chosen ceramic imbedded in a steel frame consisting of rectangles that are positioned horizontally and linked together.

The watch has been developed into four versions: a white ceramic bracelet matched with a white dial and a case either in silver or with the warmth of a gold finish; or, black ceramic complemented by a dial in the same colour and accompanied by a case in silver or with a delicate pink gold finish.

The steel that outlines the ceramic on the bracelet reiterates the shades of the case to provide continuity in colour and appearance that turns the watch into a true piece of jewellery, a veritable bracelet, a genuine accessory in every sense of the word.

Watches in the Cubist Watch line are equipped with a Swiss Made quartz movement and are water resistant to 3 ATM.

5739 Future-piece

A weave of segments lies at the heart of the Future-piece watch by Alfex, whose construction reflects the spectacular, dynamic nature of futuristic works. A balanced network of geometric shapes is developed around a 40X33 mm rectangular steel case that seems to float in the centre of a rectangular steel frame. Combined with the bracelet, the frame creates an exceptionally light composition.

The steel bracelet consists of wide rectangles that enliven a unique type of mesh. The dial features four markers and the Alfex logo at six o’clock. Two central hands tick off hours and minutes.

This model is available with a silver coloured case and bracelet, matched with a silver or black dial; or with case and bracelet in a gold finish with a silver dial.

Worth special mention is the model with a pink gold case and bracelet that crisply silhouette a black dial with rose gold hands and markers.

Watches in the Future-Piece line are equipped with a Swiss Made quartz movement and are water resistant to 3 ATM.

ALFEX
For 65 years, Alfex has worked to stand out on the watchmaking landscape through a strong focus on design, respect for the criteria of Swiss quality and mid-range pricing. An in-house design team makes this combination possible, so that today Alfex may continue to follow the vision of its founder, Ferdinand Gindraux. In 1948, Gindraux created the company with the goal of creating a brand that would revolutionise the traditional conception of timepieces. Design was immediately chosen as a priority, a choice that would lead the Ticino-based brand to win a number of international awards: the “Red Dot Award”, presented by Design Ze ntrum of Hamburg, for which Alfex is also competing this year, and the “Good Design Award”, presented by the Chicago Anthenaeum Museum of Architecture and Design for the product with the most innovative graphics and design. In 2013, thanks to the work of Marcus Weber, company CEO since 2011, Alfex is celebrating its 65th anniversary with new prospects which respect the tradition and innovation that have always been dear to the brand.

Original language: English