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ARTYA - GENEVA ARTYA EXHIBITION 2014
 
Le 24-01-2014
de SOJH® - Expositions

For the first time, ArtyA will organize the GAE (Geneva ArtyA Exhibition) in Mr Arpa’s own factory a stone’s throw away from the famous Geneva lake fountain. We will proudly reveal the first slice of our 2014 novelties. As the brand’s tradition goes, other and many more extraordinary novelties will be revealed in Basel...

What can be expected from this unexpected brand?

We are proud to present our new classic ArtyA case designed by Yvan Arpa. We realize that the word ‘classic’ and ‘ArtyA’ do not necessarily come to mind at the same time but this is exactly what we like at ArtyA: go where we are not expected.

A classic case therefore. Thinner, more refined and with different types of inserts on the lateral flancs. The classic case has a width of 42mm and is therefore slightly smaller than the traditional ArtyA case (47 mm).

The feat of our new classic case is that it can host almost all ArtyA dials despite its smaller size.
In fact, this case is completely interchangeable with the current Son of Earth, Son of Love, Son of Arts, Son of Sound and Son of a Gun collection.

All those dials will change looks in this elegant case. It goes without saying that all of ArtyA’s watches will contain the same high end Swiss made movement.

In particular and exclusively for the GAE, we reveal:

1) the ‘Son of a Gun 12 bullets’ in the new classical and refined steel case with either gold or black PVD lateral inserts. The dial is composed with twelve cut-up silver bullets stroked by red-tipped hands. Faithfull to the rest of the ‘Son of a Gun’ collection, the silver bullets – once put back together – can be used by a Swiss mini gun caliber 2 mm.

2) Second masterpiece to be presented in the new case comes from another bestselling ArtyA collection, also known as the ‘Son of Earth’. Once again we find the classical and elegant case – this time with black lateral inserts – and a unique 1/1 dial completely handmade by the talented artist Dominique Arpa-Cirpka. She surprises yet again by creating a unique one only piece using crushed diamond powder and pitch black natural pigments.

ArtyA wouldn’t be ArtyA if we did not have other pieces to reveal and so the list goes on:


3) ‘Son of a Gun 3 bullets’: traditional ArtyA case; macho, strong, sturdy, solid, 47 mm. The dial with three cut-up silver bullets looks like a video game attack against werewolves with these red-tipped hands caressing the silver of the bullets.

4) For those that have been following the atypical path that ArtyA has walked since its creation in 2009, you know it shocked the watch world with the initial ‘Son of a Gun’ collection. Our latest novelty is called the ‘Son of a Gun traditional 11 bullets’ featuring eleven sharp bullets without the cartridges. The bullets are literally caught between the 2 sapphire glasses and read like 11 indexes for a very strong look

Both on the dial and the case, a target sight is engraved and all bullets were shot using a patented process making them harmless. They have no more explosive power exempt for the power of the look it will have on any wrist. Through the open back, 3 cut-off magnum cartridges balance the oscillating mass.

5) In the set collection, ArtyA is extremely proud to present the ‘Son of Earth blue butterfly’; an iridescent blue tropical butterfly delicately placed and protected on the dial by artist Dominique Arpa-Cirpka. The reflections of these wings combined with the shiny power of VVS diamonds, creates an almost surnatural look.

6) Final shocking novelty, from the forbidden collection - a real Arpa-esque revelation - one step further once again; blood, diamonds and bullets in the ‘Son of a Gun werewolf Collection’. What a combination you might wonder? For those of you that have met Mister Arpa, you can almost hear him say: ‘I am not afraid to state that many watch brands work with blood diamonds, many brands have no ethics. ArtyA wants to make a statement.’

As for the final technical specifications of the ArtyA watches:
• Traditional ArtyA Case, size 47 mm – black PVD or high grade 316IL steel engraved with a target sight
• Classical ArtyA case, size 42mm – high grade 316IL steel with lateral inserts of copper, steel, black PVD or Gold.
• Movement – high end swiss automatic movement
• Back – closed engraved back except for the ‘Son of a Gun 11 bullets’ that features an open back with a rotor ballasted with cut off bullet cartridges
• Glass – Sapphire anti reflection
• Pin – buckle
• Edition - unique pieces or highly limited editions
• Strap – all ArtyA watches are delivered with a high end strap in either Porosus hornback, alligator, shark shin, satin or even fish skin

The ArtyA team is very happy to meet with you at the GAE, from 20 to 25 of January at the ArtyA factory, 17 rue du Clos in Geneva.

Please book your appointments with w.witte@artya.com


Original text in english

 



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