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GaGà Milano is a company founded in 2004 thanks to the versatile creativity of Ruben Tomella; it owes its name to a particular way of living, looking and dealing with the world.

“Gagà” is an old-fashioned expression, very popular in the '50s, to define a kind of man more timely than ever: elegant but quirky, careful to fashion trends always revised with irony and elegance, without neglecting details.

In a short time the company grows and develops to international acclaim, opening stores in the most exclusive locations in Italy and around the world. In fact, Gagà Milano has increased its prestige through a strong expansion of the global market by imposing itself in Europe, Asia, Africa and America.

A very important and unexpected success, which has led to positive numbers and budgetary data growing in such economic downturn.

COLLECTIONS

The first collection of watches Manual Movement embodies the strong brand identity and comes from a simple and smart idea: to apply a strap to a nineteenth century pocket watch and wear it on your wrist; a watch that undermines the rules and blends classic time and futuristic visions. The highest quality of materials, craftsmanship, the Italian care for details, make it in a short a model of originality, sophistication and innovation.

Then come the lines Chrono, 40mm Manual, Limited Edition, Slim 46, Napoleone, Napoleone Lady, Thin and Tourbillon that keep the strong brand identity, combining a careful research of new materials to technological innovations.

Among GaGà Milano collections there are patterns embellished with diamonds,watch case in carbon fiber, real jewels for male and female customers increasingly demanding.

As well as watches, Ruben Tomella is developing a full line of accessories, constantly looking for new challenges and inspirations: sunglasses, leather goods, jewelery in perfect GaGà Milano's style: highest quality materials, handicraft, technological innovation, originality and irony.

STORES

GaGà Milano has currently opened 8 stores all over the world: four in Tokyo, one in Osaka, one in Hawaii, one in the center of Milan, in Corso Venezia 8 and a new store in Brighton Way Beverly Hills.

MANUFACTURE GAGà S.A.

The desire to always aspire to the best has brought GaGà Milano to open Manufacture GaGà S.A., located in Switzerland.
This was a necessary step, as much as a natural one, originated by the desire to use prestigious Swiss Made movements.

A great step for the company, which went from being an original, creative and exuberant watch brand, to obtaining the rightful recognition from the technical point of view as well, secure its presence in the highly-regarded Swiss watch Olympus.
Indeed, the Manufacture deals with all kind of mechanic and non-mechanic watches, and the collection in its entirety: from the planning and production, to the final assembly.
Manufacture GaGà S.A. takes care of the creation and assembly of the Depa 98 Mechanism, realized specifically for GaGà Milano.
The Mechanism, which guarantees the brand a new identity, typical of luxury watch brands, undergoes continuous and meticulous controls to guarantee its efficiency thanks to special precision machines.

Moreover, GaGà Milano is always on the lookout for innovative materials and technical solutions, aimed at making the notorious watch brand increasingly competitive on the market and aesthetically important.

It is in this atmosphere of continual overcoming of its own limits, that the brand has presented its personal interpretation of the tourbillon movement, during the Manufacture inauguration. The movement is mounted on the iconic Manuale 48 model, in pink gold, and embellished by placing white diamonds on loops, lunette, side of the case, buckle and the numbering, while the face is a black diamond pave. A fundamental step ahead that changes the substance of GaGà creations, without altering their distinctive traits that constitute a personal tribute to pocket watches. The case of big dimensions, with the beautiful crown at 12 o’ clock, and the valuable relief numbering give the creations an extravagant and modern touch.

Original language: English