Recherche avancée
A propos
Emplois

Achat - Vente

Relations d'affaires

Contact
 

MONTEGRAPPA - Bugatti Pur Sang Duotone
 
Le 04-04-2014
de Elmo & Montegrappa S.p.A.

Bassano Del Grappa: “Bugatti” – for many automobile enthusiasts, it is the most evocative name in the history of the motorcar. With decades of greatness on both road and track, throughout the 1920s and 1930s, and revived to its pre-eminence with the records-shattering Veyron in the 21st Century, it is a legend that spans generations, always aspirational, adventurous and innovative. Montegrappa, Northern Italian like Bugatti’s founder Ettore, is delighted to announce a range of pens and cufflinks redolent of this stellar marque.

Montegrappa CEO Giuseppe Aquila says, “It is with immense pleasure that we are producing a line of accessories for Bugatti, like meeting old friends once more. Montegrappa had the privilege of creating pens during the era of the Type EB110, so it is doubly meaningful for us to renew a relationship with the famous marque of Molsheim.”

Massimiliano Ferrari, Managing Director of Bugatti International, confirmed: "Montegrappa represents the excellence in the world of high end writing instruments. Sharing the same philosophy of exclusive craftsmanship, outstanding design and continuous innovation, the brand is a perfect partner for us. We are very happy to launch with Montegrappa this first product line developed around some of the key elements of the authentic Bugatti DNA"

Inspired by the horses he loved, Ettore Bugatti invested his cars with visual clues to his equine passions. Most notably, his radiators – and the grille on the Veyron – were shaped like both a stirrup and a horse-shoe. He also employed the term “pur-sang”, French for “thoroughbred”, to describe his vehicles, imbued as they were with no-compromise engineering in the quest for the ultimate in handling and performance. It remains true to this day.

In creating Bugatti Pur Sang Duotone writing instruments, Montegrappa studied the details and surfaces of the Veyron, inside and out. The cars themselves are often supplied in two-tone schemes, reflected in the series’ name. Duotone pens’ caps and barrels join metal components with superior-quality Italian resin, offered in four combinations: Indigo (Blue)/Rhodium, Jet Grey/Ruthenium, Argus Pheasant (Brown)/Rose Gold, Pearl/Rose Gold. Starting on the cap and running through the complete pen, the metal surfaces are engraved with a pattern of “Dynamic Quilting”, recalling the upholstery within a Veyron.

Bugatti Pur Sang Duotone pens are offered as fountain pens, rollerballs, ballpoint pens and mechanical pencils. For the fountain pen, an 18k gold nib is fitted, also engraved with the “Dynamic Quilting” pattern and featuring the famous Bugatti logo. The oval logo, known as “macaron” in French for its resemblance to the famous biscuit, also appears in full colour on the top of the cap of every pen, while the shape of the Veyron’s headlights inspired the engraving around the cap ring.

All Bugatti Pur Sang Duotone pens are packaged in specially-designed boxes with the Bugatti badge’s oval cross-section. The lid’s inner surface features the “Dynamic Quilting” pattern, while the outer case suggests carbon fibre, as used extensively in the Veyron.


For the matching cufflinks, two distinctive aspects of the Bugatti Veyron proved inspirational: the distinctive wheels and the custom-made titanium bolts that secure the carbon fibre driver’s cell to the engine. The bolt-shaped versions are offered in stainless steel, rose-gold PVD and all-black finish. The top surface contains the full-colour Bugatti logo set in carbon fibre.

For the wheel-shaped cufflinks, Montegrappa has created a perfect miniature of the Veyron’s alloys, offered in stainless steel, yellow gold, rose gold and all-black finishes, with the Bugatti logo in the wheel’s hub. All Bugatti cufflinks are packaged in boxes designed to match the packaging of the pens.

Since 1912, for more than a century, Montegrappa has been manufacturing high-quality writing instruments in the same historic building in Bassano del Grappa, North East Italy.

Bugatti was founded in 1909 in the Alsatian town of Molsheim (France) and today belongs to the Volkswagen Group, which took over the rights to the brand in 1998. Bugatti, staying true to its motto “Art, Forme, Technique”, combines the artistic roots of its Italian founder with French savoir-vivre, and German engineering ingenuity. The development of the Bugatti Veyron represented one of the greatest technical challenges in automotive history. The Veyron is still setting the standard today: it is the most powerful and fastest production car in the world and can be used every day, with luxurious and comfortable travel in mind.



Original text in English

 



Copyright © 2006 - 2024 SOJH® All Rights Reserved

Indexé sous  WebC-I® - Réalisation Events World Time