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The company behind the brand

The company was founded in 2005 by Caspar Assmann on the premise of offering all those exceptional and precious women a broad selection of high quality jewelry that’s unique from the beginning.

Now - years later - SimStars International is a strong and ultra modern company. A company that has inspired both women and children with their jewelry. A company with its head quarter in The Netherlands and a partly owned factory in Thailand to ensure full control of designs, quality and a high standard in working conditions for the local employees.

SimStars International still makes affordable jewelry for the many, not the few, with a high quality standard. Nikki Lissoni® jewelry has become known for its high standards of craftsmanship, quality and modern designs. Every piece of jewelry has a silver-, gold- or rose gold plating plus a ceramic nano-coating - to ensure that it can be loved endlessly - often with beautifully crafted motifs and elegant details combined with semi-precious stones, SWAROVSKI® ELEMENTS and more.

The offered quality not only has to do with the quality of our products or the level of our services. We have the strong believe that ‘What goes around, comes around’. We are one of the very few companies that can proudly say that we offer very good working conditions for our Thai employees. At our factory - that’s located in the North of Thailand - our skilled employees are dedicated to manufacturing cast and hand-finished jewelry of outstanding quality, based on traditional craftsmanship and modern technology.

An introduction to the Nikki Lissoni collection

The secret behind Nikki Lissoni’s success is that each piece of precision cast and hand-finished Nikki Lissoni® jewelry provides the opportunity for women to create their own signature style. With a very broad collection of coins from which to choose, the combinations are endless. And the collection keeps on growing...

The concept of Nikki Lissoni® jewelry is simple. It’s a pendant which is opened simultaneously at the front and the back. You can insert any coin and modify the pendant to your own style, mood or outfit for that day. The pendants are for sale as single items (to be worn on a necklace or a bracelet) or form a part of a leather wrap bracelet. There are also matching earrings and earstuds available.

Nikki Lissoni® jewelry ranges in price from €22,50 for a silver plated coin to €150,- for the most decorated coin with enough SWAROVSKI® ELEMENTS to bling-bling the whole night through! This makes Nikki Lissoni® an affordable luxury that can work within every budget.

Brand Statement

Nikki Lissoni® customers:
Independent and sophisticated women in the age of 16-60 years, with a strong focus on 30-40 year-old women, with sense for fashion and style. She is well educated, is well versed in culture, has an average income and a busy social (online) living. Her interests vary from traveling, to (romantic) movies, to (online) shopping, to nights out with friends and family.

Defined in terms of our competition:
Cast and hand-finished interchangeable toned coin jewelry, with a unique solid pendant and a protective ceramic nano-coating.

Our greatest benefits:
A combination between a versatile, innovative and broad collection that’s available at affordable prices. Twice a year the collection of Nikki Lissoni® is being reviewed, and new designs will be added.

Brand Positioning Statement
Nikki Lissoni® offers independent and sophisticated women in the age of 16-60 years, with a strong focus on 30-40 year-old women, with sense for fashion and style, an affordable jewelry concept that is designed to change and will fit with different styles, moods and occasions. A unique and solid pendant, a broad collection of coins in creative designs and a protective coating make sure Nikki Lissoni® jewelry can be worn and loved endlessly.

Broad appeal
The low price point and accessible design of Nikki Lissoni® creates a broad, classless appeal.

Personalization/customization
The ability to personalize the pendants creates an emotive consumer appeal, an ongoing collectability and scope to position the brand within specific target audiences.

Brand USP
The brand designs, back story and positioning are currently unique.

Gifting & personal purchase
The price and personalization positions the brand as a personal or gift purchase.

Growing availability and discoverability
Using branded terms Nikki Lissoni® is easily found online through its growing retail presence.

What materials are used?

High quality cast brass
Nikki Lissoni® coins and holder pendants are cast from super fine, high quality brass alloy. This purest of grades achieves high strength and accuracy for the locking tension of the precision cast clip and secure hinge mechanism. It also provides an excellent key for the application of gold in the gold plating process. The chains are made from drawn brass and possess the same high standard of finish.

Silver, gold and rose gold plating
All Nikki Lissoni® jewelry is plated with a thick 1 micron silver, gold or rose gold plated layer.

Ceramic nano-coating
All Nikki Lissoni® jewelry is covered with a unique ceramic nano-coating. Very fine ceramic particles make a very hard resilient layer that will not only protect the jewelry against damage, but will protect it against tarnishing too. Note that coming in contact with any product containing a high alkaline content such as hair spray, perfumes and soap can damage the ceramic nano-coating.

SWAROVSKI®ELEMENTS
For a large part of the collection Nikki Lissoni® has made use of SWAROVSKI®ELEMENTS to add another elegant dimension. Jewelry that has such decorations need the right care and attention as described by SWAROVSKI®.

Semi-precious stones
Nikki Lissoni® jewelry uses a large variety of cut and polished semi-precious stones that are used for appealing decoration. Care should be taken when coming into contact with other materials.

Enamel
All enamel is delicately hand applied and carefully baked for durability.

Pearls
Any Nikki Lissoni® jewelry using pearls, including mother of pearl shell or freshwater pearls, should NEVER be placed in water containing detergents or chemicals. Special care should be taken with pearls as any product containing a high alkaline content such as hair spray, perfumes and soap can damage them.

Nikki Lissoni is also worn by several celebrities., for example...

Lauren Pope:
TOWIE's Lauren Pope signs as face of Nikki LissoniRob Corder, January 22nd, 2013 The Only Way is Essex star Lauren Pope will frontthe 2013 marketing campaign for fast-growingjewellery brand Nikki Lissoni.

The model, DJ and budding entrepreneur will be unveiledas the face of Nikki Lissoni at next month’s Jewellery Showin Birmingham, the brand’s UK agent DMJ Distributionrevealed today.

Lauren has 865,000 followers on Twitter.

Nikki Lissoni’s signature style is the medallion-stylependant necklaces, which have been sweeping acrossEurope, and are now gaining a significant following in the UK. Darren McCormick, DMJ’s chief executive, sayshe has gained 95 stockists for the brand in the past 12 months.

The necklaces particularly appeal to jewellers because of their interchangeable and collectable ‘coins’, whichfit within the pendant. The coins range in size from 23mm to 43mm and can be bought in a range of coloursand metals including silver, gold and rose gold.

New designs for the coins are released throughout the year; generating the sort of repeat business forretailers that they have recently enjoyed with charms and beads. There will also be bracelets added this yearthat will accept the same coins.

Several other jewellery brands are promoting similar ranges at this year’s Jewellery Show, but McCormick isconfident that Nikki Lissoni remains the front-runner in the segment. “Nobody can beat our quality and style,”he told Professional Jeweller.

Original language: English