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Baume & Mercier: A design brimming with promise

Baume & Mercier's success among women is intrinsically linked to its flair for revealing each of the numerous facets of their personality. This tradition, initiated by Louis-Victor Baume in 1869 with the gold pocket watch gifted to his daughter Mélina, morphed into a true love story when William Baume and Paul Mercier teamed up in 1918 to form Baume & Mercier Genève. From then onwards, they began creating iconic jewelry-watch models epitomizing the Art Deco period. Their wristworn designs and inspired shapes were to make them powerful symbols of female emancipation. A classic, precious watch conveying a strong emotional charge, Promesse is the recognizable descendant of a 1970s model from the Baume & Mercier museum collection. It offers today’s women an opportunity to discover how the originality of its timeless lines embody a cherished Baume & Mercier tradition. Decidedly different due to its unconventional shapes, Promesse features a design with a gentle aesthetic tempo, playing with an oval bezel nestled inside a soft, round case.

Available in two extremely feminine 30 mm and 34 mm sizes, Promesse transforms time into a subtly perceptible vibration. The curves of the bracelet harmoniously reflect those of the polished steel case. This delicate aesthetic approach may be viewed as a visual interpretation of the ripples produced by a drop of water. Materializing a phenomenon that lasts a mere fraction of a second, it crystallizes this kinetic event in polished steel so as to make time stand still and record a promise made in that timeless moment.

This elegantly understated and refined watch is driven by a Swiss-made quartz caliber or a mechanical self-winding movement. The classic shape of the Promesse collection is enhanced with a precious touch by enhancing its oval bezel with mother-of pearl, capping it with 18K red gold or gracefully highlighting the design by setting it with diamonds. The pure, delicate and contemporary silver-colored dial with its “drapé” guilloché decor or carved in shimmering azure mother-of-pearl, provides an eminently readable display of time with the help of Roman numerals and indexes. Thus adorned, the Promesse watch appears on the wrist like the mirror of its owner's soul, providing a chance to preserve some of life's most meaningful moments through an understated aesthetic accentuated by its lines.


Original text in English