Ewan McGregor, Ronan Keating, Marc Foster and IWC CEO Georges Kern, attends the IWC launch of the Pilot's watch range at the SIHH International Fine Watch makers exhibition on January 17, 2012 in Geneva, Switzerland. Commercial Photo - In this photograph supplied by IWC, at the International Watch Fair, Geneva Switzerland on Tuesday, Jan. 17, 2012. (Martin Ruetschi/IWC)