La marque suisse a finalisé un contrat de partenariat avec le distributeur chinois Shangai Gracing.

CENTURY, the Swiss manufacturer of sapphire watches and jewellery is proud to formalize today its partnership with the Chinese distributor, Shanghai Gracing Group, by signing a new agreement aimed to intensify the collaboration between the two companies.

This exclusive distribution agreement has been signed on February 26th during the Sino-Swiss Economic & Trade Forum in Zurich by Mr. Philip W. A. Klingenberg, CENTURY Time Gems Ltd. CEO, and Mr. Xingyi Zhu, Chairman of Shanghai Gracing Group Co. Ltd.

Shanghai Gracing Group, key player on the watch scene in China, is therefore the exclusive distributor of the CENTURY products in the country. Since 2006, it has supported the Swiss brand in setting up a distribution network. Last year, six CENTURY boutiques have already been inaugurated in prestigious shopping locations.

This agreement further ensures a long-lasting cooperation between the two companies. Shanghai Gracing strongly affirms its determination to assist the brand in expanding its development. Many projects will be finalized towards the enforcement of intensive marketing programs, the organisation of sales trainings and the setting-up of a local CENTURY after-sales service division. In terms of distribution network, Shanghai Gracing plans to open 50 CENTURY boutiques over the next few years including 10 store openings in 2009.

CENTURY CEO, Mr. Klingenberg, is delighted by a qualitative and constructive collaboration and is looking forward to combine the CENTURY know-how in high-end watches with the great experience in the watch business of Shanghai Gracing Group. This day represents a significant step in the growth of CENTURY in China.

Founded in 1966, CENTURY TIME GEMS LTD is an independent family company. Its Headquarter and workshops are located in Nidau, near Bienne, in the heartland of the Swiss watch industry. CENTURY is today the leading watch and jewellery manufacturer creating products from sapphire setting new standards with a unique and technically advanced production method.

SHANGHAI GRACING (GROUP) Co. Ltd. was founded in 2002 in Shanghai, the financial center of China, dedicated to distributing luxurious watches and jewellery. Now it grows to be an integrated company involved in luxurious goods’ wholesale and retail as well as production.