To celebrate its 150th anniversary, TAG Heuer and electric carmaker Tesla Motors collaborated in a worldwide partnership to launch the TAG Heuer’s 100% electric Tesla Roadster. During its exclusive world tour, the one-of-a-kind GT car visits 15 cities around the globe. Heading for China, it made an acclaimed stop in Rajastan.

For its visit in the capital city of New Dehli, it was greeted by a large crowd as well as by both Indian Brand Ambassadors, the superstar actor Shah Rukh Khan and the F1 driver Karun Chandhok, who rode the car inside The Ambience Mall, Gurgaon, onto the stage. They presented it to the audience and were awaited by Jean-Christophe Babin, TAG Heuer’s President & CEO, Manishi Sanwal, General Manager, LVMH Watch & Jewellery India Pvt Ltd, and Patrick Pruniaux, TAG Heuer VP Sales.

Shah Rukh Khan has been an Ambassador for the past 7 years and fully supports the brand and its philosophy, being himself an avid fan of beautiful mechanics: “I am delighted to be a part of the momentous occasion of TAG Heuer’s 150th anniversary. I have always marveled at automobiles and it is with excitement that I welcome the TAG Heuer’s Tesla Roadster into India.”

The evening also served as the premiere launch of TAG Heuer’s Meridiist GMT, the communication instrument specifically developed to accompany the meridian-crossing global adventure of TAG Heuer and Tesla Motors.

Alongside the Pendulum novelty disclosed at Baselworld 2010, 16 historical iconic timepieces and 3 watches representing TAG Heuer’s future were on display. The Odyssey of Pioneers will be on exhibit from May 19th to May 23rd, 2010, at Ambience Mall, Ambience Island, Gurgaon.

Meanwhile, TAG Heuer’s Tesla Roadster will continue its way toward Jaïpur to pay a visit to the Maharaja. More news will follow shortly…