Professional players Paul Scholes, Ryan Giggs, Nani, Darren Fletcher, Michael Owen and the manager Sir Alex Ferguson will attempt to hit a target “masked” as a giant Hublot watch from 50 feet in the hopes of scoring a one million dollar goal for United for UNICEF. The event, which will take place in between the iconic Flatiron and Empire State buildings on 23rd Street and Broadway, will be open to the public.

Regardless of the result, everyone is a winner as Hublot has promised to make a significant contribution even if none of the players are able to hit the intended target.

“Our relationship with Manchester United is very special”, says Hublot CEO Jean-Claude Biver. “We love putting our creative hats on to organize unique experiences such as the Million Dollar Challenge to support United for UNICEF”.

The Manchester United team, which will be on tour in the U.S. and Canada from July 16th through July 28th, is even in America a “religion” for both young and old. For many U.S. fans, they are the Yankees of soccer.

“We are very excited to participate in the Hublot Million Dollar Challenge”, says Manchester United Foundation CEO John Shiels. “The event will be a unique opportunity to bring people together to raise funds for United for UNICEF, while also having a great time”.

The relationship between Manchester United and Hublot started in 2008 when Hublot designed the Manchester United Big Bang. They have worked together throughout the world to raise awareness of the Manchester United Foundation, which aims to educate, motivate and inspire young people to build a better life for themselves and their communities. Through their foundation, the Manchester United has created United for UNICEF, the longest partnership of its kind. In a little over 10 years, United for UNICEF has raised over £2 million pounds and has helped change the lives of over 2.2 million children.