On Thursday, August 19, 2010, TAG Heuer, the luxury Swiss watch brand celebrated its 150th anniversary and paid tribute to its pioneering spirit at an exclusive “Odyssey of Pioneers” private cocktail party and timepiece exhibition at The Temple House on Miami Beach.

At this exciting event, guests enjoyed libations and hors d'oeuvres while mingling among executives and celebrity guests including: Jean-Christophe Babin (President & CEO of TAG Heuer), Philippe Alluard (President of LVMH Watch & Jewelry Division, Latin America and the Caribbean), Olivia Newton John (Actress & four-time Grammy Award-Winning Artist), Jeffrey Donovan (Actor, USA’s “Burn Notice”), and Jon Secada (Grammy Award-Winning artist and songwriter) among others.

Guests also previewed an exhibition of key historical and current TAG Heuer products that underscore the brand’s passion for revolutionizing timekeeping.

Additionally, the TAG Heuer Tesla Roadster was displayed for guests to admire.

Following Miami, the TAG Heuer Tesla Roadster will stop in New York, London and end in Paris. At the Odyssey’s completion, the car will have crossed three continents.