19 World Championship titles (Schumacher / 7 times, Loeb / 7 times, Prost / 4 times and Vettel) offered the best of racing to the 30.000 spectators each day and worldwide media in the ESPRIT Arena Stadium.

TAG Heuer provided the ultimate timing equipment with the 1/10'000 TAG Heuer by Lynx photo finish camera, photocells and chronoprinters, with a team of 10 timekeepers onsite during 4 days.

2010 F1 World Champion Sebastian Vettel and Michael Schumacher (winners of the Nations Cup) as well as young talent Felipe Albuquerque from Portugal and 2010 WRC Rallye World Champion Sebastien Loeb (finalists of the Race of Champions) celebrated their wins with TAG Heuer chronographs on the podium.

On top of track signage and screen credits on television and internet, TAG Heuer was also represented in the show with its TAG Heuer Tesla Roadster from the Worldwide Odyssey of Pioneers, on its way to La Chaux de Fonds. Together with 4 Tesla Roadsters, the best racing drivers of the world tested the racing peformance of the electric GT car.

Motorsport champions driving the best cars have demonstrated again the ultimate performace and technologies.