Los Angeles Lakers player Kobe Bryant is in China for several exhibition games right now, but took the time Sunday night to make an appearance at a special VIP dinner hosted by Swiss watchmaker Hublot for 60 of its luckiest VIP clients.

Held at Beijing’s Aman Summer Palace Luxury Resort, the dinner offered the guests the chance to get up close and personal with the basketball star, who is wildly popular in China. In addition, the customer who had purchased Hublot’s first King Power Black Mamba delivered to China had the opportunity to personally receive the watch from Kobe himself.

The event was a smart move for Hublot, as it combined Chinese customers’ appreciation for VIP treatment with their ardent love for basketball.

JING DAILY