A roundup of recent and ongoing campaigns in China through December 31, featuring Max Factor, TAG Heuer, Lexus, Timberland, and L’Occitane en Provence.

TAG Heuer
Swiss luxury watch manufacturer TAG Heuer has launched two holiday campaigns, titled “TAG Heuer Makes Your Dreams Come True” I and II. In the first campaign, now through December 25, the brand invites its fans to visit designated stores and write down holiday wishes on the wish cards provided in the stores. TAG Heuer will collect all wish cards, share them online, and put them up for public voting. The brand will help the participant with the highest number of votes realize his/her wish. In the second campaign, now through December 31, those who become TAG Heuer’s WeChat subscribers and put their favorite watches into wishlists will have the opportunity to win a copy of the limited-edition TAG Heuer 150 Years Book.

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