As the wedding season approaches and the to-be-brides prepare their trousseau, Longines, the prestigious Swiss watch company, introduces its wedding collection with Longines Brand Ambassador and ‘Bride of the Year’, Aishwarya Rai Bachchan. The collection includes the Longines DolceVita in gold with diamonds and the Longines BelleArti diamond watch to match the traditional ensemble.

The gold watch with diamonds of the Longines DolceVita collection blends the neat, trim lines of the 1930s with the glamorous 1950s in a stylish timepiece expressing enjoyment of life in the finest Italian spirit, with its inspired refinement and unique way with style. Longines designers and watchmakers have consequently given their inspiration free rein, trading the strict rules of geometry for a superior aesthetic freedom—resulting in a delightfully inventive, unfailingly stylish collection called Longines DolceVita.

The model of the Longines BelleArti collection with diamonds is a tribute in grace and elegance to eternal feminism. It pays homage to the extraordinarily productive period of the 1920s. This collection reinterprets the Art Deco movement through aesthetically pleasing and contemporary watches.

To showcase the collection to its patrons, Longines organized an exclusive photo-shoot with its Ambassador of Elegance, Aishwarya Rai Bachchan by fashion photographer Farrokh Chothia. She looked stunning in traditional red and golden wedding attires specially designed by renowned designer Tarun Tahiliani.

As the clock starts ticking for the big day ……. enjoy this wait with Longines!